Brandwave

BaByliss vs T3:Which is searched more?

In September 2026, BaByliss had more branded searches than T3 among hair styling tool brands worldwide. BaByliss was estimated to have 616K branded searches compared to T3’s 82.2K, and held a 5.9% Share of Search versus T3’s 0.78%. These are worldwide searches for English-language branded terms.

Share of Search among hair styling tool brands worldwide in September 2026Which is more popular in search, BaByliss or T3?
BaByliss5.9%616K searches
vs
T30.78%82.2K searches

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Which is more popular in search, BaByliss or T3?

Compare brands that offer hair dryers and styling appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

BaByliss and T3 among hair styling tool brands worldwide, by month

Share of Search by month for BaByliss, T3. The figures are in the table below the chart.

View monthly share of search table
MonthDysonSharkghdBaBylissT3CHIRemington
Oct 202576.6%9.5%7.3%5.5%0.63%0.29%0.11%
Nov 202575.3%10.8%8.1%5%0.58%0.27%0.07%
Dec 202574.6%11.8%6.5%5.6%1.1%0.35%0.09%
Jan 202678.5%9.6%5.5%5.2%0.72%0.26%0.1%
Feb 202677.2%9.1%6.7%5.4%1.2%0.28%0.11%
Mar 202675.6%9.8%6.8%6.4%1%0.3%0.11%
Apr 202676.6%8.9%6.3%6.9%0.91%0.31%0.12%
May 202675.9%9.7%6.2%6.8%1.1%0.3%0.12%
Jun 202677%8.8%6.2%6.9%0.75%0.28%0.12%
Jul 202673.8%9.8%7.9%7.4%0.73%0.31%0.13%
Aug 202676.8%9.7%6.1%6.4%0.73%0.28%0.13%
Sep 202677.3%9.2%6.5%5.9%0.78%0.29%0.1%

How has the BaByliss and T3 comparison changed over the last 12 months?

  • BaByliss was ahead of T3 in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BaByliss’ estimated Share of Search among hair styling tool brands worldwide moved from 5.5% to 5.9%, and its estimated monthly branded searches moved from 610K to 616K.
  • Across the 12 months ending September 2026, T3’s estimated Share of Search among hair styling tool brands worldwide moved from 0.63% to 0.78%, and its estimated monthly branded searches moved from 70K to 82.2K.

How did search popularity change for hair styling tool brands worldwide in September 2026?

  1. In September 2026, BaByliss lost estimated Share of Search among hair styling tool brands worldwide, from 6.4% to 5.9%.

  2. Estimated monthly branded searches for T3 worldwide rose 17.5% over 12 measured months, from 70K to 82.2K in September 2026.

Other head-to-heads among hair styling tool brands

How each brand is measured

Brandwave collects information about searches that people make online using BaByliss’ and T3’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BaByliss

3 branded search terms

  • babyliss
  • babyliss hair dryer
  • babyliss shaver

T3

4 branded search terms

  • hair dryer t3
  • hair straightener t3
  • t3 curling iron
  • t3 hair styling

How the Brand Demand Index is measured

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