Brandwave

How popular isT3 in search?

In September 2026, there were an estimated 82.2K branded searches for T3 worldwide which is up 17.5% over the last 12 months. T3 holds 2.1% estimated Share of Search among hot rollers brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. BaByliss88.3%
  2. Conair8.7%
  3. T32.1%
  4. Remington0.52%
  5. CHI0.34%
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Which hot rollers brands compete with T3?

T3 against hot rollers brands worldwide, by month

Share of Search by month for BaByliss, Conair, T3. The figures are in the table below the chart.

View monthly share of search table
MonthBaBylissConairT3RemingtonCHI
Oct 202586.5%10.5%2.1%0.51%0.41%
Nov 202589.6%7.3%2.2%0.53%0.36%
Dec 202587.4%8.7%3.2%0.52%0.28%
Jan 202686.1%10.3%2.5%0.61%0.41%
Feb 202686.1%10.3%2.5%0.61%0.41%
Mar 202688.2%8.7%2.1%0.52%0.42%
Apr 202688.1%8.8%2.2%0.52%0.42%
May 202686.3%10.6%2.1%0.63%0.34%
Jun 202686.8%10.7%1.8%0.42%0.35%
Jul 202688.2%8.8%2.2%0.42%0.35%
Aug 202688.2%8.7%2.1%0.52%0.35%
Sep 202688.3%8.7%2.1%0.52%0.34%

  1. 1.BaByliss

    88.3%

    Held 1st. 616K estimated branded searches, +0.98% vs prior month. Share +0.1 points.

  2. 2.Conair

    8.7%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.T3

    2.1%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Remington

    0.52%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.CHI

    0.34%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between T3 and its closest rivals

Every comparison with T3

How has branded search demand for T3 changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for T3 worldwide rose from 70K to 82.2K.
  • Across the 12 months ending September 2026, T3’s estimated Share of Search among hot rollers brands worldwide peaked at 3.2% in December 2025 and was lowest at 1.8% in June 2026.

How did search popularity change for hot rollers brands worldwide in September 2026?

  1. BaByliss’ estimated Share of Search among hot rollers brands worldwide has gained ground for 3 months in a row, from 86.8% to 88.3% in September 2026.

  2. Conair’s estimated Share of Search among hot rollers brands worldwide has lost ground for 3 months in a row, from 10.7% to 8.7% in September 2026.

  3. Estimated monthly branded searches for CHI worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

Where does T3 compete?

T3 is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hair styling tool brands5th of 70.78%Show ranking
Curling wand brands4th of 60.25%Show ranking
Blow dryer brands4th of 70.25%Show ranking
Flat iron brands3rd of 60.26%Show ranking
Hot rollers brands3rd of 52.1%Shown above

How is T3 measured?

Brandwave collects information about searches that people make online using T3’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • hair dryer t3
  • hair straightener t3
  • t3 curling iron
  • t3 hair styling

Do you work for T3? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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