Brandwave

How popular isT3?

In October 2026, people searched for T3 by name about 175,000 times worldwide, about the same as the previous year. These searches made up 1.5% of all global hair dryer brand searches, placing T3 eighth out of ten brands. When we asked both ChatGPT and Google AI Overviews about hair dryer brands, T3 appeared in two of the five answers and was the sixth most recommended of the ten.

Search and AI answers in October 2026

T3 is the eighth most searched of 10 competitors and the sixth most recommended in the AI answers we collected.

  1. DysonShare of searches 66.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. SharkShare of searches 16.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. ghdShare of searches 4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. BaBylissShare of searches 3.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. T3Share of searches 1.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top hair dryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, T3 was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. T3 is the sixth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. Shark2nd
  3. Conair3rd
  4. BaBylissPRO4th
  5. ghd5th
  6. T36th
  7. BaByliss–
  8. Parlux–
  9. Remington–
  10. CHI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Conair4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BaBylissPRO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ghd2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • T32 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Parlux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Remington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CHI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair dryer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

How often do people search for T3 compared with other hair dryer brands worldwide?

T3 against hair dryer brands worldwide, by month

Share of searches by month for Dyson, Shark, ghd, BaByliss, Parlux, Conair, T3. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonSharkghdBaBylissParluxConairRemingtonT3BaBylissPROCHI
Nov 202565.6%18.6%3.7%2.9%3%1.1%1.8%1.4%1.4%0.41%
Dec 202565.4%18.2%3.7%2.9%2.4%1.3%1.8%1.6%2%0.49%
Jan 202672.3%11.5%3.5%2.8%2.8%1.3%2.1%1.5%1.9%0.38%
Feb 202671.7%11.6%4.3%2.8%3.1%2.3%1.7%1.3%0.85%0.38%
Mar 202668.1%12.9%4.7%3.2%3.5%2.1%2.1%1.4%1.4%0.52%
Apr 202668.3%13.4%4%3.3%3.6%2.2%2%1.5%1.2%0.44%
May 202669.4%13.2%3.9%3.2%3.5%1.8%2%1.4%1.2%0.43%
Jun 202671.1%11.4%3.4%2.9%3.4%1.9%2.1%1.5%1.9%0.46%
Jul 202669%13.6%3.3%3.3%3.3%1.8%2%1.5%1.8%0.44%
Aug 202674.5%10.5%3.1%2.7%2.6%2.6%1.6%1.1%0.94%0.34%
Sep 202669.6%13.9%3.4%3.5%3.1%1.9%2.1%1.3%0.84%0.37%
Oct 202666.4%16.2%4%3.3%3%2.2%2%1.5%0.98%0.44%

  1. 1.Dyson

    66.4%

    Held 1st. 1M estimated branded searches, +22.3% vs prior month. Share -3.2 points.

  2. 2.Shark

    16.2%

    Held 2nd. 246K estimated branded searches, +49.1% vs prior month. Share +2.3 points.

  3. 3.ghd

    4%

    Moved from 4th to 3rd. 60.5K estimated branded searches, +49.4% vs prior month. Share +0.6 points.

  4. 4.BaByliss

    3.3%

    Moved from 3rd to 4th. 50.4K estimated branded searches, +22.3% vs prior month. Share -0.2 points.

  5. 5.Parlux

    3%

    Held 5th. 45.2K estimated branded searches, +22.2% vs prior month. Share -0.1 points.

  6. 6.Conair

    2.2%

    Moved from 7th to 6th. 33.1K estimated branded searches, +49.1% vs prior month. Share +0.3 points.

  7. 7.Remington

    2%

    Moved from 6th to 7th. 30K estimated branded searches, +22% vs prior month. Share -0.1 points.

  8. 8.T3

    1.5%

    Held 8th. 22.2K estimated branded searches, +50% vs prior month. Share +0.2 points.

  9. 9.BaBylissPRO

    0.98%

    Held 9th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.1 points.

  10. 10.CHI

    0.44%

    Held 10th. 6.6K estimated branded searches, +50% vs prior month. Share +0.1 points.

Dyson, ghd and 3 other brands sell other things too, so only their searches that name this product count here, like “dyson hairdryer”.

Compare popularity between T3 and its closest rivals

Every comparison with T3

12 comparisons

How has branded search demand for T3 changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for T3 worldwide held steady, from 167K to 175K.
  • Across the 12 months ending October 2026, T3’s share of searches among hair dryer brands worldwide held steady, from 1.4% to 1.5%.

How did search popularity change for hair dryer brands worldwide in October 2026?

6 changes

  1. In October 2026, ghd overtook BaByliss to rank 3rd among hair dryer brands worldwide, with 4% of the searches.

  2. In October 2026, Shark gained share of searches among hair dryer brands worldwide, from 13.9% to 16.2%.

  3. In October 2026, Dyson lost share of searches among hair dryer brands worldwide, from 69.6% to 66.4%.

  4. In October 2026, Conair rose from 7th to 6th among hair dryer brands worldwide.

  5. In October 2026, Remington fell from 6th to 7th among hair dryer brands worldwide.

  6. Estimated monthly branded searches for BaBylissPRO worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in October 2026.

How are T3’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using T3’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hair dryer t3
  • hair straightener t3
  • t3 curling iron
  • t3 curling wand
  • t3 flat iron
  • t3 hair dryer
  • t3 hair straightener
  • t3 hair styling
  • t3 heated rollers
  • t3 hot rollers

Do you work for T3? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does T3 compete?

T3 is ranked by how often people search for it in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hair styling tool brands5th of 82.1%Show ranking
Hair dryer brands8th of 101.5%Shown above
Flat iron brands6th of 83.5%Show ranking
Hair curler brands2nd of 1123.6%Show ranking
Hot rollers brands3rd of 516.2%Show ranking
Creator with pink hair and a pink jacket

Is T3 your brand?

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