Brandwave

How popular isShark?

In September 2026, people searched for Shark by name about 1.2 million times worldwide, about the same as the previous year. These searches made up 2.6% of all global hair dryer brand searches, placing Shark fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about hair dryer brands, Shark appeared in four of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Shark is the fourth most searched of 8 competitors and the second most recommended in AI answers.

  1. DysonShare of searches 78.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. BaBylissShare of searches 9.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. ghdShare of searches 7.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. SharkShare of searches 2.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. ConairShare of searches 0.95%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th

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Top hair dryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shark was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Shark is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. Shark2nd
  3. BaBylissPRO3rd
  4. ghd4th
  5. Conair5th
  6. BaByliss–
  7. Parlux–
  8. Remington–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Conair4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BaBylissPRO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ghd2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Parlux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Remington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair dryer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which hair dryer brands compete with Shark?

Shark against hair dryer brands worldwide, by month

Share of searches by month for Dyson, BaByliss, ghd, Shark. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBaBylissghdSharkConairParluxBaBylissPRORemington
Oct 202577.5%9.5%8.5%2.6%1.1%0.62%0.19%0.04%
Nov 202575.4%9.1%10.1%3.7%0.75%0.61%0.27%0.03%
Dec 202574.1%11.1%8.1%4.5%1.1%0.6%0.49%0.04%
Jan 202678.4%9.7%7.1%2.6%1.2%0.63%0.42%0.04%
Feb 202677.3%9.5%8.5%2.6%1.1%0.68%0.19%0.04%
Mar 202675.7%11.3%8.3%2.5%1.1%0.67%0.27%0.04%
Apr 202677%11.4%6.9%2.6%1.1%0.68%0.23%0.05%
May 202676.8%11.4%6.9%2.6%1.4%0.68%0.23%0.05%
Jun 202677.2%11.3%6.9%2.1%1.4%0.62%0.34%0.05%
Jul 202672%13%9.7%2.9%1.3%0.71%0.39%0.05%
Aug 202677%11.5%6.9%2.6%1.1%0.62%0.23%0.05%
Sep 202678.8%9.7%7.1%2.6%0.95%0.58%0.16%0.04%

  1. 1.Dyson

    78.8%

    Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +1.8 points.

  2. 2.BaByliss

    9.7%

    Held 2nd. 616K estimated branded searches, +0.98% vs prior month. Share -1.8 points.

  3. 3.ghd

    7.1%

    Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  4. 4.Shark

    2.6%

    Held 4th. 167K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  5. 5.Conair

    0.95%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Parlux

    0.58%

    Held 6th. 37K estimated branded searches, +12.5% vs prior month. Share 0 points.

  7. 7.BaBylissPRO

    0.16%

    Held 7th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  8. 8.Remington

    0.04%

    Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Shark and its closest rivals

Every comparison with Shark

34 comparisons

How has branded search demand for Shark changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Shark worldwide held steady, from 1.3M to 1.2M.
  • Across the 12 months ending September 2026, Shark’s share of searches among hair dryer brands worldwide peaked at 4.5% in December 2025 and was lowest at 2.1% in June 2026.

How did search popularity change for hair dryer brands worldwide in September 2026?

5 changes

  1. In September 2026, Dyson gained share of searches among hair dryer brands worldwide, from 77% to 78.8%.

  2. In September 2026, BaByliss lost share of searches among hair dryer brands worldwide, from 11.5% to 9.7%.

  3. Estimated monthly branded searches for Conair worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

  4. Estimated monthly branded searches for BaBylissPRO worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

  5. Estimated monthly branded searches for ghd worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

How are Shark’s branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Shark’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hair dryer shark
  • hair straightener shark
  • hair styling shark
  • shark air styler
  • shark bagless canister vacuum
  • shark carpet cleaner
  • shark flexstyle
  • shark hair dryer
  • shark hair straightener
  • shark hair styling
  • shark handheld vacuum
  • shark mini vacuum
  • shark pet vacuum
  • shark speedstyle
  • shark steam mop
  • shark vacuum
  • vacuum shark

How the Brand Demand Index is measured

Who owns Shark?

Shark is owned by SharkNinja. Brandwave also tracks Ninja and Shark Beauty, owned by the same company, worldwide.

Do you work for Shark? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Shark compete?

Shark is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands6th of 93%Show ranking
Hair styling tool brands4th of 85.8%Show ranking
Cordless vacuum brands5th of 104.1%Show ranking
Stick vacuum brands4th of 104.3%Show ranking
Handheld vacuum brands3rd of 85.3%Show ranking
Hair dryer brands4th of 82.6%Shown above
Air styler brands4th of 40.08%Show ranking
Car vacuum brands5th of 60.47%Show ranking
Hair curler brands6th of 60.03%Show ranking
Blow dryer brands6th of 60.03%Show ranking
Mini vacuum brands4th of 40.05%Show ranking
Pet vacuum brands3rd of 30.41%Show ranking
Carpet cleaner brands7th of 73%Show ranking
Steam mop brands4th of 610.5%Show ranking
Bagless canister vacuum brands5th of 50.03%Show ranking
Creator with pink hair and a pink jacket

Is Shark your brand?

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