Brandwave

Baseus vs Shark:Which is more popular by branded search?

In August 2026, Shark had more branded searches than Baseus among car vacuum brands worldwide. Shark was estimated to have 932K branded searches compared to Baseus’ 201K, and held a 10.2% Share of Search versus Baseus’ 2.2%. These are worldwide searches for English-language branded terms.

Share of Search among car vacuum brands worldwide in August 2026Which is more popular in search, Baseus or Shark?
Baseus2.2%201K searches
vs
Shark10.2%932K searches

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Which is more popular in search, Baseus or Shark?

Compare the car vacuum brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Baseus and Shark among car vacuum brands worldwide, by month

Share of Search by month for Shark, Baseus. The figures are in the table below the chart.

View monthly share of search table
MonthDysonSharkBISSELLBaseusBlack and DeckerThisWorx
Oct 202581.5%10.2%4.9%2.4%1.1%<0.01%
Nov 202582.2%11.8%3.8%1.5%0.81%<0.01%
Dec 202581.7%12.9%3%1.6%0.73%<0.01%
Jan 202682.7%10.2%3.9%2.2%0.97%<0.01%
Feb 202681.8%9.6%5.2%2.3%1%<0.01%
Mar 202679.9%10.3%5.8%2.7%1.2%<0.01%
Apr 202681.4%9.5%5.4%2.4%1.3%<0.01%
May 202681%10.3%4.7%2.4%1.6%<0.01%
Jun 202682%9.4%4.5%2.4%1.6%<0.01%
Jul 202680.2%10.6%5%2.7%1.5%<0.01%
Aug 202680.9%10.2%5.5%2.2%1.2%<0.01%
Sep 2026——————

How has the Baseus and Shark comparison changed over the last 12 months?

  • Shark was ahead of Baseus in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Baseus’ estimated Share of Search among car vacuum brands worldwide moved from 2.4% to 2.2%, and its estimated monthly branded searches moved from 246K to 201K.
  • Across the 11 months ending August 2026, Shark’s estimated Share of Search among car vacuum brands worldwide held steady at 10.2%, and its estimated monthly branded searches moved from 1.1M to 932K.

How did search popularity change for car vacuum brands worldwide in August 2026?

  1. Estimated monthly branded searches for Baseus worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

  2. Estimated monthly branded searches for Shark worldwide fell 11.8% over 11 measured months, from 1.1M to 932K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Baseus’ and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Baseus

1 branded search term

  • baseus

Shark

11 branded search terms

  • hair dryer shark
  • hair straightener shark
  • hair styling shark
  • shark flexstyle
  • shark hair dryer
  • shark hair straightener
  • shark hair styling
  • shark speedstyle
  • shark vacuum
  • sharkclean com
  • vacuum shark

How the Brand Demand Index is measured

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