How popular isBaseus in search?
In August 2026, there were an estimated 201K branded searches for Baseus worldwide which is down 18.3% over the last 11 months. Baseus holds 2.2% estimated Share of Search among car vacuum brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Dyson80.9%
Shark10.2%
BISSELL5.5%- Baseus2.2%
Black and Decker1.2%- ThisWorx<0.01%
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Where does Baseus compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Car vacuum brands | 4th of 6 | 2.2% | Shown below |
| Phone charger brands | 3rd of 5 | 8.6% | Show ranking |
| Power bank brands | 3rd of 5 | 8.6% | Show ranking |
Which car vacuum brands compete with Baseus?
Share of Search by month for Dyson, Shark, BISSELL, Baseus. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Shark | BISSELL | Baseus | Black and Decker | ThisWorx |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.5% | 10.2% | 4.9% | 2.4% | 1.1% | <0.01% |
| Nov 2025 | 82.2% | 11.8% | 3.8% | 1.5% | 0.81% | <0.01% |
| Dec 2025 | 81.7% | 12.9% | 3% | 1.6% | 0.73% | <0.01% |
| Jan 2026 | 82.7% | 10.2% | 3.9% | 2.2% | 0.97% | <0.01% |
| Feb 2026 | 81.8% | 9.6% | 5.2% | 2.3% | 1% | <0.01% |
| Mar 2026 | 79.9% | 10.3% | 5.8% | 2.7% | 1.2% | <0.01% |
| Apr 2026 | 81.4% | 9.5% | 5.4% | 2.4% | 1.3% | <0.01% |
| May 2026 | 81% | 10.3% | 4.7% | 2.4% | 1.6% | <0.01% |
| Jun 2026 | 82% | 9.4% | 4.5% | 2.4% | 1.6% | <0.01% |
| Jul 2026 | 80.2% | 10.6% | 5% | 2.7% | 1.5% | <0.01% |
| Aug 2026 | 80.9% | 10.2% | 5.5% | 2.2% | 1.2% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.9% | 7.4M | +22.8% | +0.6 points | |
| 2, held 2nd | 10.2% | 932K | +16.9% | -0.4 points | |
| 3, held 3rd | 5.5% | 506K | +35.7% | +0.6 points | |
| 4, held 4th | 2.2% | 201K | 0% | -0.5 points | |
| 5, held 5th | 1.2% | 110K | 0% | -0.3 points | |
| 6, held 6th | <0.01% | 140 | 0% | 0 points |
1.
Dyson80.9%
Held 1st. 7.4M estimated branded searches, +22.8% vs prior month. Share +0.6 points.
2.
Shark10.2%
Held 2nd. 932K estimated branded searches, +16.9% vs prior month. Share -0.4 points.
3.
BISSELL5.5%
Held 3rd. 506K estimated branded searches, +35.7% vs prior month. Share +0.6 points.
4.Baseus
2.2%
Held 4th. 201K estimated branded searches, 0% vs prior month. Share -0.5 points.
1.2%
Held 5th. 110K estimated branded searches, 0% vs prior month. Share -0.3 points.
6.ThisWorx
<0.01%
Held 6th. 140 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Baseus and its closest rivals
How has branded search demand for Baseus changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Baseus worldwide fell from 246K to 201K.
- Across the 11 months ending August 2026, Baseus’ estimated Share of Search among car vacuum brands worldwide peaked at 2.7% in March 2026 and was lowest at 1.5% in November 2025.
How did search popularity change for car vacuum brands worldwide in August 2026?
5 changes
In August 2026, Dyson gained estimated Share of Search among car vacuum brands worldwide, from 80.2% to 80.9%.
In August 2026, BISSELL gained estimated Share of Search among car vacuum brands worldwide, from 5% to 5.5%.
Estimated monthly branded searches for Baseus worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.
Estimated monthly branded searches for ThisWorx worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.
Estimated monthly branded searches for Shark worldwide fell 11.8% over 11 measured months, from 1.1M to 932K in August 2026.
How is Baseus measured?
Brandwave collects information about searches that people make online using Baseus’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- baseus
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Is Baseus your brand?
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