Brandwave

How popular isBISSELL in search?

In August 2026, there were an estimated 506K branded searches for BISSELL worldwide which held steady over the last 11 months. BISSELL holds 5.5% estimated Share of Search among car vacuum brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dyson80.9%
  2. Shark10.2%
  3. BISSELL5.5%
  4. Baseus2.2%
  5. Black and Decker1.2%
  6. ThisWorx<0.01%
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Which car vacuum brands compete with BISSELL?

BISSELL against car vacuum brands worldwide, by month

Share of Search by month for Dyson, Shark, BISSELL, Baseus. The figures are in the table below the chart.

View monthly share of search table
MonthDysonSharkBISSELLBaseusBlack and DeckerThisWorx
Oct 202581.5%10.2%4.9%2.4%1.1%<0.01%
Nov 202582.2%11.8%3.8%1.5%0.81%<0.01%
Dec 202581.7%12.9%3%1.6%0.73%<0.01%
Jan 202682.7%10.2%3.9%2.2%0.97%<0.01%
Feb 202681.8%9.6%5.2%2.3%1%<0.01%
Mar 202679.9%10.3%5.8%2.7%1.2%<0.01%
Apr 202681.4%9.5%5.4%2.4%1.3%<0.01%
May 202681%10.3%4.7%2.4%1.6%<0.01%
Jun 202682%9.4%4.5%2.4%1.6%<0.01%
Jul 202680.2%10.6%5%2.7%1.5%<0.01%
Aug 202680.9%10.2%5.5%2.2%1.2%<0.01%
Sep 2026——————

  1. 1.Dyson

    80.9%

    Held 1st. 7.4M estimated branded searches, +22.8% vs prior month. Share +0.6 points.

  2. 2.Shark

    10.2%

    Held 2nd. 932K estimated branded searches, +16.9% vs prior month. Share -0.4 points.

  3. 3.BISSELL

    5.5%

    Held 3rd. 506K estimated branded searches, +35.7% vs prior month. Share +0.6 points.

  4. 4.Baseus

    2.2%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Black and Decker

    1.2%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.ThisWorx

    <0.01%

    Held 6th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between BISSELL and its closest rivals

How has branded search demand for BISSELL changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for BISSELL worldwide held steady, from 512K to 506K.
  • Across the 11 months ending August 2026, BISSELL’s estimated Share of Search among car vacuum brands worldwide increased from 4.9% to 5.5%.
  • Across the 11 months ending August 2026, BISSELL’s estimated Share of Search among car vacuum brands worldwide peaked at 5.8% in March 2026 and was lowest at 3% in December 2025.

How did search popularity change for car vacuum brands worldwide in August 2026?

  1. In August 2026, Dyson gained estimated Share of Search among car vacuum brands worldwide, from 80.2% to 80.9%.

  2. In August 2026, BISSELL gained estimated Share of Search among car vacuum brands worldwide, from 5% to 5.5%.

  3. Estimated monthly branded searches for Baseus worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

  4. Estimated monthly branded searches for ThisWorx worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.

  5. Estimated monthly branded searches for Shark worldwide fell 11.8% over 11 measured months, from 1.1M to 932K in August 2026.

Where does BISSELL compete?

BISSELL is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vacuum cleaner brands3rd of 55.5%Show ranking
Car vacuum brands3rd of 65.5%Shown above
Garment steamers2nd of 623.5%Show ranking
Steam mop brands2nd of 526.6%Show ranking
Carpet cleaner brands2nd of 528.4%Show ranking
Mop brands1st of 650.2%Show ranking
Pet hair removers1st of 673.9%Show ranking

How is BISSELL measured?

Brandwave collects information about searches that people make online using BISSELL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • bissell
  • bissell com
  • bissell crosswave
  • bissell vacuum
  • vacuum bissell

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How the Brand Demand Index is measured

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