Brandwave

How popular isBISSELL in search?

In September 2026, there were an estimated 551K branded searches for BISSELL worldwide which is up 8% over the last 12 months. BISSELL holds 76.8% estimated Share of Search among bagless canister vacuum brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. BISSELL76.8%
  2. Miele23.1%
  3. Shark0.04%
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Which bagless canister vacuum brands compete with BISSELL?

BISSELL against bagless canister vacuum brands worldwide, by month

Share of Search by month for BISSELL, Miele. The figures are in the table below the chart.

View monthly share of search table
MonthBISSELLMieleShark
Oct 202576.8%23.2%0.03%
Nov 202573%27%0.03%
Dec 202564.4%35.5%0.04%
Jan 202668.9%31.1%0.04%
Feb 202673%26.9%0.04%
Mar 202673%27%0.03%
Apr 202673%26.9%0.04%
May 202668.9%31.1%0.05%
Jun 202668.9%31.1%0.05%
Jul 202668.9%31.1%0.05%
Aug 202673%27%0.03%
Sep 202676.8%23.1%0.04%

  1. 1.BISSELL

    76.8%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +3.8 points.

  2. 2.Miele

    23.1%

    Held 2nd. 111K estimated branded searches, -18.4% vs prior month. Share -3.8 points.

  3. 3.Shark

    0.04%

    Held 3rd. 170 estimated branded searches, +21.4% vs prior month. Share 0 points.

Compare search popularity between BISSELL and its closest rivals

Every comparison with BISSELL

How has branded search demand for BISSELL changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for BISSELL worldwide rose from 510K to 551K.
  • Across the 12 months ending September 2026, BISSELL’s estimated Share of Search among bagless canister vacuum brands worldwide peaked at 76.8% in September 2026 and was lowest at 64.4% in December 2025.

How did search popularity change for bagless canister vacuum brands worldwide in September 2026?

  1. In September 2026, BISSELL gained estimated Share of Search among bagless canister vacuum brands worldwide, from 73% to 76.8%.

  2. In September 2026, Miele lost estimated Share of Search among bagless canister vacuum brands worldwide, from 27% to 23.1%.

  3. Estimated monthly branded searches for Shark worldwide rose 21.4% over 12 measured months, from 140 to 170 in September 2026.

Where does BISSELL compete?

BISSELL is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vacuum cleaner brands6th of 94.2%Show ranking
Cordless vacuum brands5th of 84.3%Show ranking
Stick vacuum brands4th of 84.7%Show ranking
Handheld vacuum brands3rd of 75.5%Show ranking
Car vacuum brands2nd of 66.3%Show ranking
Mini vacuum brands2nd of 36.9%Show ranking
Pet vacuum brands2nd of 36.9%Show ranking
Carpet cleaner brands2nd of 618.5%Show ranking
Garment steamers2nd of 638.9%Show ranking
Steam mop brands1st of 536.5%Show ranking
Mop brands1st of 646%Show ranking
Mop vacuum brands1st of 339.3%Show ranking
Pet hair removers1st of 673.9%Show ranking
Bagless canister vacuum brands1st of 376.8%Shown above

How is BISSELL measured?

Brandwave collects information about searches that people make online using BISSELL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • bissell
  • bissell crosswave
  • bissell vacuum
  • vacuum bissell

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How the Brand Demand Index is measured

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