Brandwave

How popular isBISSELL in search?

In September 2026, there were an estimated 551K branded searches for BISSELL worldwide which is up 8% over the last 12 months. BISSELL holds 4.3% estimated Share of Search among cordless vacuum brands worldwide and is ranked 5th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dyson59%
  2. Electrolux17.7%
  3. Ryobi7.8%
  4. LG4.6%
  5. BISSELL4.3%
  6. Hoover3.6%
  7. Samsung1.8%
  8. Miele1.3%
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Which cordless vacuum brands compete with BISSELL?

BISSELL against cordless vacuum brands worldwide, by month

Share of Search by month for Dyson, Electrolux, Ryobi, LG, BISSELL, Hoover. The figures are in the table below the chart.

View monthly share of search table
MonthDysonElectroluxRyobiLGBISSELLHooverSamsungMiele
Oct 202558.5%17.6%7.5%5.5%4.3%3.5%1.8%1.3%
Nov 202561.3%18.4%7.5%3.2%3.7%3%1.5%1.4%
Dec 202562.8%15.4%7.7%4%3.1%3.8%1.5%1.7%
Jan 202658.1%17.4%8%5.5%3.5%4.3%1.7%1.6%
Feb 202656.6%16.9%7.7%6.5%4.2%4.2%2.4%1.5%
Mar 202651.6%18.9%9.9%7.2%4.6%3.8%2.2%1.7%
Apr 202653.6%19.7%10.3%5.1%3.9%3.9%2%1.5%
May 202653.6%19.7%11%5.1%3.2%3.9%2%1.5%
Jun 202653.8%19.7%11.5%5.1%3.2%3.2%2%1.5%
Jul 202651.9%18.9%11.1%6%3.8%3.8%2.7%1.7%
Aug 202652.7%19.3%9.2%6.1%4.7%3.9%2.3%1.8%
Sep 202659%17.7%7.8%4.6%4.3%3.6%1.8%1.3%

  1. 1.Dyson

    59%

    Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +6.3 points.

  2. 2.Electrolux

    17.7%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -1.6 points.

  3. 3.Ryobi

    7.8%

    Held 3rd. 660K estimated branded searches, -7.7% vs prior month. Share -1.4 points.

  4. 4.LG

    4.6%

    Held 4th. 386K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  5. 5.BISSELL

    4.3%

    Held 5th. 368K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Hoover

    3.6%

    Held 6th. 301K estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. 7.Samsung

    1.8%

    Held 7th. 151K estimated branded searches, -14.2% vs prior month. Share -0.5 points.

  8. 8.Miele

    1.3%

    Held 8th. 111K estimated branded searches, -18.4% vs prior month. Share -0.4 points.

Compare search popularity between BISSELL and its closest rivals

Every comparison with BISSELL

How has branded search demand for BISSELL changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for BISSELL worldwide rose from 510K to 551K.
  • Across the 12 months ending September 2026, BISSELL’s estimated Share of Search among cordless vacuum brands worldwide peaked at 4.7% in August 2026 and was lowest at 3.1% in December 2025.

How did search popularity change for cordless vacuum brands worldwide in September 2026?

  1. In September 2026, Dyson gained estimated Share of Search among cordless vacuum brands worldwide, from 52.7% to 59%.

  2. In September 2026, Electrolux lost estimated Share of Search among cordless vacuum brands worldwide, from 19.3% to 17.7%.

  3. In September 2026, LG lost estimated Share of Search among cordless vacuum brands worldwide, from 6.1% to 4.6%.

  4. In September 2026, Ryobi lost estimated Share of Search among cordless vacuum brands worldwide, from 9.2% to 7.8%.

Where does BISSELL compete?

BISSELL is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vacuum cleaner brands6th of 94.2%Show ranking
Cordless vacuum brands5th of 84.3%Shown above
Stick vacuum brands4th of 84.7%Show ranking
Handheld vacuum brands3rd of 75.5%Show ranking
Car vacuum brands2nd of 66.3%Show ranking
Mini vacuum brands2nd of 36.9%Show ranking
Pet vacuum brands2nd of 36.9%Show ranking
Carpet cleaner brands2nd of 618.5%Show ranking
Garment steamers2nd of 638.9%Show ranking
Steam mop brands1st of 536.5%Show ranking
Mop brands1st of 646%Show ranking
Mop vacuum brands1st of 339.3%Show ranking
Pet hair removers1st of 673.9%Show ranking
Bagless canister vacuum brands1st of 376.8%Show ranking

How is BISSELL measured?

Brandwave collects information about searches that people make online using BISSELL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • bissell
  • bissell crosswave
  • bissell vacuum
  • vacuum bissell

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How the Brand Demand Index is measured

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