Brandwave

How popular isBISSELL in search?

In September 2026, there were an estimated 551K branded searches for BISSELL worldwide which is up 8% over the last 12 months. BISSELL holds 5.5% estimated Share of Search among handheld vacuum brands worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dyson74.9%
  2. DeWalt10.1%
  3. BISSELL5.5%
  4. Hoover4.5%
  5. Black and Decker3.3%
  6. Miele1.7%
  7. Eufy0.01%
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Which handheld vacuum brands compete with BISSELL?

BISSELL against handheld vacuum brands worldwide, by month

Share of Search by month for Dyson, DeWalt, BISSELL, Hoover, Black and Decker. The figures are in the table below the chart.

View monthly share of search table
MonthDysonDeWaltBISSELLHooverBlack and DeckerMieleEufy
Oct 202574.6%10%5.5%4.5%3.7%1.7%0.01%
Nov 202578.3%8.6%4.7%3.9%2.8%1.7%0.01%
Dec 202576.3%10.3%3.8%4.6%3.1%2.1%0.01%
Jan 202674.6%10%4.5%5.5%3.3%2%0.01%
Feb 202672%11.9%5.3%5.3%3.5%2%0.01%
Mar 202670.7%11.6%6.4%5.2%3.8%2.3%0.01%
Apr 202671.8%11.8%5.3%5.3%3.9%1.9%0.01%
May 202671.9%11.8%4.3%5.3%4.7%2%0.01%
Jun 202672.9%12%4.4%4.4%4.4%2%0.01%
Jul 202670.9%11.6%5.2%5.2%4.7%2.3%0.02%
Aug 202670.7%11.6%6.4%5.2%3.8%2.3%0.02%
Sep 202674.9%10.1%5.5%4.5%3.3%1.7%0.01%

  1. 1.Dyson

    74.9%

    Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +4.3 points.

  2. 2.DeWalt

    10.1%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -1.5 points.

  3. 3.BISSELL

    5.5%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Hoover

    4.5%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Black and Decker

    3.3%

    Held 5th. 220K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Miele

    1.7%

    Held 6th. 111K estimated branded searches, -18.4% vs prior month. Share -0.7 points.

  7. 7.Eufy

    0.01%

    Held 7th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between BISSELL and its closest rivals

Every comparison with BISSELL

How has branded search demand for BISSELL changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for BISSELL worldwide rose from 510K to 551K.
  • Across the 12 months ending September 2026, BISSELL’s estimated Share of Search among handheld vacuum brands worldwide peaked at 6.4% in March 2026 and was lowest at 3.8% in December 2025.

How did search popularity change for handheld vacuum brands worldwide in September 2026?

  1. In September 2026, Dyson gained estimated Share of Search among handheld vacuum brands worldwide, from 70.7% to 74.9%.

  2. In September 2026, DeWalt lost estimated Share of Search among handheld vacuum brands worldwide, from 11.6% to 10.1%.

  3. In September 2026, BISSELL lost estimated Share of Search among handheld vacuum brands worldwide, from 6.4% to 5.5%.

  4. In September 2026, Hoover lost estimated Share of Search among handheld vacuum brands worldwide, from 5.2% to 4.5%.

  5. In September 2026, Miele lost estimated Share of Search among handheld vacuum brands worldwide, from 2.3% to 1.7%.

  6. In September 2026, Black and Decker lost estimated Share of Search among handheld vacuum brands worldwide, from 3.8% to 3.3%.

Where does BISSELL compete?

BISSELL is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vacuum cleaner brands6th of 94.2%Show ranking
Cordless vacuum brands5th of 84.3%Show ranking
Stick vacuum brands4th of 84.7%Show ranking
Handheld vacuum brands3rd of 75.5%Shown above
Car vacuum brands2nd of 66.3%Show ranking
Mini vacuum brands2nd of 36.9%Show ranking
Pet vacuum brands2nd of 36.9%Show ranking
Carpet cleaner brands2nd of 618.5%Show ranking
Garment steamers2nd of 638.9%Show ranking
Steam mop brands1st of 536.5%Show ranking
Mop brands1st of 646%Show ranking
Mop vacuum brands1st of 339.3%Show ranking
Pet hair removers1st of 673.9%Show ranking
Bagless canister vacuum brands1st of 376.8%Show ranking

How is BISSELL measured?

Brandwave collects information about searches that people make online using BISSELL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • bissell
  • bissell crosswave
  • bissell vacuum
  • vacuum bissell

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How the Brand Demand Index is measured

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