BISSELL vs Furminator:Which is more popular by branded search?
In August 2026, BISSELL had more branded searches than Furminator among pet hair removers worldwide. BISSELL was estimated to have 506K branded searches compared to Furminator’s 74K, and held an 82.9% Share of Search versus Furminator’s 12.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BISSELL or Furminator?
Compare the pet hair removers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BISSELL, Furminator. The figures are in the table below the chart.
View monthly share of search table
| Month | BISSELL | Furminator | ChomChom | KONG | Lilly Brush | Pet Neat |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.9% | 11.8% | 4.3% | 1.3% | 0.58% | <0.01% |
| Nov 2025 | 85.7% | 10.1% | 3% | 0.74% | 0.4% | <0.01% |
| Dec 2025 | 81.4% | 13.2% | 4% | 0.96% | 0.52% | <0.01% |
| Jan 2026 | 80.3% | 13.4% | 4.9% | 0.97% | 0.52% | <0.01% |
| Feb 2026 | 82.1% | 13.1% | 3.2% | 0.96% | 0.64% | <0.01% |
| Mar 2026 | 80.9% | 14% | 3.4% | 1% | 0.68% | <0.01% |
| Apr 2026 | 79.1% | 16.1% | 3.2% | 0.96% | 0.64% | <0.01% |
| May 2026 | 76.2% | 17.7% | 4.3% | 0.86% | 0.86% | <0.01% |
| Jun 2026 | 75.4% | 18.3% | 4.5% | 1.1% | 0.73% | <0.01% |
| Jul 2026 | 75.4% | 18.3% | 4.5% | 1.1% | 0.73% | <0.01% |
| Aug 2026 | 82.9% | 12.1% | 3.6% | 0.72% | 0.59% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the BISSELL and Furminator comparison changed over the last 12 months?
3 findings
- BISSELL was ahead of Furminator in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BISSELL’s estimated Share of Search among pet hair removers worldwide moved from 81.9% to 82.9%, and its estimated monthly branded searches moved from 512K to 506K.
- Across the 11 months ending August 2026, Furminator’s estimated Share of Search among pet hair removers worldwide moved from 11.8% to 12.1%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for pet hair removers worldwide in August 2026?
2 changes
In August 2026, BISSELL gained estimated Share of Search among pet hair removers worldwide, from 75.4% to 82.9%.
In August 2026, Furminator lost estimated Share of Search among pet hair removers worldwide, from 18.3% to 12.1%.
How each brand is measured
Brandwave collects information about searches that people make online using BISSELL’s and Furminator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BISSELL
5 branded search terms
- bissell
- bissell com
- bissell crosswave
- bissell vacuum
- vacuum bissell
Furminator
1 branded search term
- furminator
Put your own brand in this comparison
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