Furminator vs Pet Neat:Which is more popular by branded search?
In August 2026, Furminator had more branded searches than Pet Neat among pet hair removers worldwide. Furminator was estimated to have 74K branded searches compared to Pet Neat’s 30, and held a 12.1% Share of Search versus Pet Neat’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Furminator or Pet Neat?
Compare the pet hair removers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Furminator, Pet Neat. The figures are in the table below the chart.
View monthly share of search table
| Month | BISSELL | Furminator | ChomChom | KONG | Lilly Brush | Pet Neat |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.9% | 11.8% | 4.3% | 1.3% | 0.58% | <0.01% |
| Nov 2025 | 85.7% | 10.1% | 3% | 0.74% | 0.4% | <0.01% |
| Dec 2025 | 81.4% | 13.2% | 4% | 0.96% | 0.52% | <0.01% |
| Jan 2026 | 80.3% | 13.4% | 4.9% | 0.97% | 0.52% | <0.01% |
| Feb 2026 | 82.1% | 13.1% | 3.2% | 0.96% | 0.64% | <0.01% |
| Mar 2026 | 80.9% | 14% | 3.4% | 1% | 0.68% | <0.01% |
| Apr 2026 | 79.1% | 16.1% | 3.2% | 0.96% | 0.64% | <0.01% |
| May 2026 | 76.2% | 17.7% | 4.3% | 0.86% | 0.86% | <0.01% |
| Jun 2026 | 75.4% | 18.3% | 4.5% | 1.1% | 0.73% | <0.01% |
| Jul 2026 | 75.4% | 18.3% | 4.5% | 1.1% | 0.73% | <0.01% |
| Aug 2026 | 82.9% | 12.1% | 3.6% | 0.72% | 0.59% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Furminator and Pet Neat comparison changed over the last 12 months?
3 findings
- Furminator was ahead of Pet Neat in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Furminator’s estimated Share of Search among pet hair removers worldwide moved from 11.8% to 12.1%, and its estimated monthly branded searches held steady at 74K.
- Across the 11 months ending August 2026, Pet Neat’s estimated Share of Search among pet hair removers worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 10 to 30.
How did search popularity change for pet hair removers worldwide in August 2026?
2 changes
In August 2026, Furminator lost estimated Share of Search among pet hair removers worldwide, from 18.3% to 12.1%.
Estimated monthly branded searches for Pet Neat worldwide rose 200% over 11 measured months, from 10 to 30 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Furminator’s and Pet Neat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Furminator
1 branded search term
- furminator
Pet Neat
1 branded search term
- pet neat
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.