Brandwave

How popular isKONG in search?

In August 2026, there were an estimated 4.4K branded searches for KONG worldwide which is down 45.7% over the last 11 months. KONG holds 0.72% estimated Share of Search among pet hair removers worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. BISSELL82.9%
  2. Furminator12.1%
  3. ChomChom3.6%
  4. KONG0.72%
  5. Lilly Brush0.59%
  6. Pet Neat<0.01%
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Which pet hair removers compete with KONG?

KONG against pet hair removers worldwide, by month

Share of Search by month for BISSELL, Furminator, ChomChom, KONG. The figures are in the table below the chart.

View monthly share of search table
MonthBISSELLFurminatorChomChomKONGLilly BrushPet Neat
Oct 202581.9%11.8%4.3%1.3%0.58%<0.01%
Nov 202585.7%10.1%3%0.74%0.4%<0.01%
Dec 202581.4%13.2%4%0.96%0.52%<0.01%
Jan 202680.3%13.4%4.9%0.97%0.52%<0.01%
Feb 202682.1%13.1%3.2%0.96%0.64%<0.01%
Mar 202680.9%14%3.4%1%0.68%<0.01%
Apr 202679.1%16.1%3.2%0.96%0.64%<0.01%
May 202676.2%17.7%4.3%0.86%0.86%<0.01%
Jun 202675.4%18.3%4.5%1.1%0.73%<0.01%
Jul 202675.4%18.3%4.5%1.1%0.73%<0.01%
Aug 202682.9%12.1%3.6%0.72%0.59%<0.01%
Sep 2026——————

  1. 1.BISSELL

    82.9%

    Held 1st. 506K estimated branded searches, +35.7% vs prior month. Share +7.5 points.

  2. 2.Furminator

    12.1%

    Held 2nd. 74K estimated branded searches, -18.2% vs prior month. Share -6.2 points.

  3. 3.ChomChom

    3.6%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.KONG

    0.72%

    Held 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

  5. 5.Lilly Brush

    0.59%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Pet Neat

    <0.01%

    Held 6th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between KONG and its closest rivals

How has branded search demand for KONG changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for KONG worldwide fell from 8.1K to 4.4K.
  • Across the 11 months ending August 2026, KONG’s estimated Share of Search among pet hair removers worldwide decreased from 1.3% to 0.72%.

How did search popularity change for pet hair removers worldwide in August 2026?

  1. In August 2026, BISSELL gained estimated Share of Search among pet hair removers worldwide, from 75.4% to 82.9%.

  2. In August 2026, Furminator lost estimated Share of Search among pet hair removers worldwide, from 18.3% to 12.1%.

  3. In August 2026, ChomChom lost estimated Share of Search among pet hair removers worldwide, from 4.5% to 3.6%.

  4. Estimated monthly branded searches for Pet Neat worldwide rose 200% over 11 measured months, from 10 to 30 in August 2026.

  5. Estimated monthly branded searches for KONG worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026.

Where does KONG compete?

KONG is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
AI gateway platforms5th of 50.1%Show ranking
API management platforms4th of 50.48%Show ranking
Pet hair removers4th of 60.72%Shown above
Dog coats5th of 62.3%Show ranking
Dog collar brands4th of 53.8%Show ranking
Dog toy brands5th of 56.8%Show ranking
API gateways5th of 67.2%Show ranking
Pet bed brands3rd of 511.7%Show ranking
Dog seat covers2nd of 630.6%Show ranking

How is KONG measured?

Brandwave collects information about searches that people make online using KONG’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kong api

How the Brand Demand Index is measured

Who owns KONG?

KONG is owned by The KONG Company. Brandwave does not track any other brands owned by The KONG Company.

Do you work for KONG? To request corrections or removal please contact us via our support page and we will be happy to assist.

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