Hurtta vs KONG:Which is searched more?
In August 2026, KONG had more branded searches than Hurtta among dog coats worldwide. KONG was estimated to have 78.6K branded searches compared to Hurtta’s 12.1K, and held a 29.9% Share of Search versus Hurtta’s 4.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hurtta or KONG?
Compare the dog coats people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KONG, Hurtta. The figures are in the table below the chart.
View monthly share of search table
| Month | KONG | Hurtta |
|---|---|---|
| Oct 2025 | 34.1% | 9.6% |
| Nov 2025 | 32.7% | 10% |
| Dec 2025 | 40.4% | 6.8% |
| Jan 2026 | 35.2% | 8.8% |
| Feb 2026 | 36.3% | 6% |
| Mar 2026 | 33.3% | 4.4% |
| Apr 2026 | 31.3% | 4.1% |
| May 2026 | 26.1% | 4% |
| Jun 2026 | 28% | 4.3% |
| Jul 2026 | 28% | 7.5% |
| Aug 2026 | 29.9% | 4.6% |
| Sep 2026 | — | — |
How has the Hurtta and KONG comparison changed over the last 12 months?
3 findings
- KONG was ahead of Hurtta in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hurtta’s estimated Share of Search among dog coats worldwide moved from 9.6% to 4.6%, and its estimated monthly branded searches moved from 22.2K to 12.1K.
- Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog coats worldwide moved from 34.1% to 29.9%, and its estimated monthly branded searches held steady at 78.6K.
How each brand is measured
Brandwave collects information about searches that people make online using Hurtta’s and KONG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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