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Dog coats:Which brands are most popular in search?

In August 2026, Barkers was the most searched among dog coats worldwide, with an estimated 90.5K branded searches and 34.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Barkers34.5%
  2. KONG29.9%
  3. Ruffwear28.2%
  4. Hurtta4.6%
  5. Kurgo2.5%
  6. WeatherBeeta0.34%

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Share of SearchLeaderboard

Compare the dog coats people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among dog coats worldwide, by month

Share of Search by month for Barkers, KONG, Ruffwear, Hurtta, Kurgo. The figures are in the table below the chart.

View monthly share of search table
MonthBarkersKONGRuffwearHurttaKurgoWeatherBeeta
Oct 202526.2%34.1%26.2%9.6%2.9%1%
Nov 202527.2%32.7%27.2%10%2%0.87%
Dec 202527.7%40.4%22.6%6.8%2%0.49%
Jan 202629.3%35.2%24%8.8%2.1%0.52%
Feb 202630.2%36.3%24.7%6%2.2%0.53%
Mar 202632.7%33.3%26.8%4.4%2.4%0.47%
Apr 202630.7%31.3%30.7%4.1%2.7%0.42%
May 202636.7%26.1%30%4%2.7%0.41%
Jun 202632.2%28%32.2%4.3%2.9%0.38%
Jul 202630.7%28%30.7%7.5%2.7%0.3%
Aug 202634.5%29.9%28.2%4.6%2.5%0.34%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Barkers

    34.5%

    Held 1st. 90.5K estimated branded searches, +22.3% vs prior month. Share +3.7 points.

  2. 2.KONG

    29.9%

    Moved from 3rd to 2nd. 78.6K estimated branded searches, +16.3% vs prior month. Share +1.9 points.

  3. 3.Ruffwear

    28.2%

    Moved from 2nd to 3rd. 74K estimated branded searches, 0% vs prior month. Share -2.5 points.

  4. 4.Hurtta

    4.6%

    Held 4th. 12.1K estimated branded searches, -33.1% vs prior month. Share -2.9 points.

  5. 5.Kurgo

    2.5%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.WeatherBeeta

    0.34%

    Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among dog coats worldwide?

In August 2026, Barkers was the most searched among dog coats worldwide, with an estimated 90.5K branded searches and 34.5% estimated Share of Search within this set. KONG is in 2nd place, 4.5 percentage points behind at 29.9% Share of Search.

Global dog coats, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Barkers26.2% → 34.5%36.7%May 202626.2%Oct 20252nd → 1st
KONG34.1% → 29.9%40.4%Dec 202526.1%May 20261st → 2nd
Ruffwear26.2% → 28.2%32.2%Jun 202622.6%Dec 20253rd
Hurtta9.6% → 4.6%10%Nov 20254%May 20264th
Kurgo2.9% → 2.5%2.9%Jun 20262%Nov 20255th
WeatherBeeta1% → 0.34%1%Oct 20250.3%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Barkers’ estimated Share of Search among dog coats worldwide increased from 26.2% to 34.5%.
  • Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog coats worldwide decreased from 34.1% to 29.9%.
  • Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog coats worldwide increased from 26.2% to 28.2%.
  • Across the 11 months ending August 2026, Hurtta’s estimated Share of Search among dog coats worldwide decreased from 9.6% to 4.6%.
  • Across the 11 months ending August 2026, WeatherBeeta’s estimated Share of Search among dog coats worldwide decreased from 1% to 0.34%.
  • Across the 11 months ending August 2026, Barkers’ estimated Share of Search among dog coats worldwide peaked at 36.7% in May 2026 and was lowest at 26.2% in October 2025.
  • Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog coats worldwide peaked at 40.4% in December 2025 and was lowest at 26.1% in May 2026.
  • Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog coats worldwide peaked at 32.2% in June 2026 and was lowest at 22.6% in December 2025.
  • Across the 11 months ending August 2026, Hurtta’s estimated Share of Search among dog coats worldwide peaked at 10% in November 2025 and was lowest at 4% in May 2026.
  • Across the 11 months ending August 2026, Barkers rose from 2nd to 1st among dog coats worldwide.
  • Across the 11 months ending August 2026, KONG fell from 1st to 2nd among dog coats worldwide.
  • Across the 11 months ending August 2026, Kurgo held steady: its estimated Share of Search among dog coats worldwide moved less than 0.5 percentage points.

How did search popularity change for dog coats worldwide in August 2026?

  1. In August 2026, KONG overtook Ruffwear to rank 2nd among dog coats worldwide, at 29.9%.

  2. In August 2026, Barkers gained estimated Share of Search among dog coats worldwide, from 30.7% to 34.5%.

  3. In August 2026, Hurtta lost estimated Share of Search among dog coats worldwide, from 7.5% to 4.6%.

  4. In August 2026, Ruffwear lost estimated Share of Search among dog coats worldwide, from 30.7% to 28.2%.

  5. Estimated monthly branded searches for WeatherBeeta worldwide fell 63.3% over 11 measured months, from 2.4K to 880 in August 2026.

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