Hurtta vs WeatherBeeta:Which is searched more?
In August 2026, Hurtta had more branded searches than WeatherBeeta among dog coats worldwide. Hurtta was estimated to have 12.1K branded searches compared to WeatherBeeta’s 880, and held a 4.6% Share of Search versus WeatherBeeta’s 0.34%. These are worldwide searches for English-language branded terms.
Follow Hurtta vs WeatherBeeta and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Hurtta or WeatherBeeta?
Compare the dog coats people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hurtta, WeatherBeeta. The figures are in the table below the chart.
View monthly share of search table
| Month | Hurtta | WeatherBeeta |
|---|---|---|
| Oct 2025 | 9.6% | 1% |
| Nov 2025 | 10% | 0.87% |
| Dec 2025 | 6.8% | 0.49% |
| Jan 2026 | 8.8% | 0.52% |
| Feb 2026 | 6% | 0.53% |
| Mar 2026 | 4.4% | 0.47% |
| Apr 2026 | 4.1% | 0.42% |
| May 2026 | 4% | 0.41% |
| Jun 2026 | 4.3% | 0.38% |
| Jul 2026 | 7.5% | 0.3% |
| Aug 2026 | 4.6% | 0.34% |
| Sep 2026 | — | — |
How has the Hurtta and WeatherBeeta comparison changed over the last 12 months?
3 findings
- Hurtta was ahead of WeatherBeeta in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hurtta’s estimated Share of Search among dog coats worldwide moved from 9.6% to 4.6%, and its estimated monthly branded searches moved from 22.2K to 12.1K.
- Across the 11 months ending August 2026, WeatherBeeta’s estimated Share of Search among dog coats worldwide moved from 1% to 0.34%, and its estimated monthly branded searches moved from 2.4K to 880.
How did search popularity change for dog coats worldwide in August 2026?
2 changes
In August 2026, Hurtta lost estimated Share of Search among dog coats worldwide, from 7.5% to 4.6%.
Estimated monthly branded searches for WeatherBeeta worldwide fell 63.3% over 11 measured months, from 2.4K to 880 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hurtta’s and WeatherBeeta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hurtta
1 branded search term
- hurtta
WeatherBeeta
1 branded search term
- weatherbeeta rugs
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.