KONG vs WeatherBeeta:Which is more popular by branded search?
In August 2026, KONG had more branded searches than WeatherBeeta among dog coats worldwide. KONG was estimated to have 78.6K branded searches compared to WeatherBeeta’s 880, and held a 29.9% Share of Search versus WeatherBeeta’s 0.34%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KONG or WeatherBeeta?
Compare the dog coats people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KONG, WeatherBeeta. The figures are in the table below the chart.
View monthly share of search table
| Month | Barkers | KONG | Ruffwear | Hurtta | Kurgo | WeatherBeeta |
|---|---|---|---|---|---|---|
| Oct 2025 | 26.2% | 34.1% | 26.2% | 9.6% | 2.9% | 1% |
| Nov 2025 | 27.2% | 32.7% | 27.2% | 10% | 2% | 0.87% |
| Dec 2025 | 27.7% | 40.4% | 22.6% | 6.8% | 2% | 0.49% |
| Jan 2026 | 29.3% | 35.2% | 24% | 8.8% | 2.1% | 0.52% |
| Feb 2026 | 30.2% | 36.3% | 24.7% | 6% | 2.2% | 0.53% |
| Mar 2026 | 32.7% | 33.3% | 26.8% | 4.4% | 2.4% | 0.47% |
| Apr 2026 | 30.7% | 31.3% | 30.7% | 4.1% | 2.7% | 0.42% |
| May 2026 | 36.7% | 26.1% | 30% | 4% | 2.7% | 0.41% |
| Jun 2026 | 32.2% | 28% | 32.2% | 4.3% | 2.9% | 0.38% |
| Jul 2026 | 30.7% | 28% | 30.7% | 7.5% | 2.7% | 0.3% |
| Aug 2026 | 34.5% | 29.9% | 28.2% | 4.6% | 2.5% | 0.34% |
| Sep 2026 | — | — | — | — | — | — |
How has the KONG and WeatherBeeta comparison changed over the last 12 months?
3 findings
- KONG was ahead of WeatherBeeta in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog coats worldwide moved from 34.1% to 29.9%, and its estimated monthly branded searches held steady at 78.6K.
- Across the 11 months ending August 2026, WeatherBeeta’s estimated Share of Search among dog coats worldwide moved from 1% to 0.34%, and its estimated monthly branded searches moved from 2.4K to 880.
How did search popularity change for dog coats worldwide in August 2026?
2 changes
In August 2026, KONG overtook Ruffwear to rank 2nd among dog coats worldwide, at 29.9%.
Estimated monthly branded searches for WeatherBeeta worldwide fell 63.3% over 11 measured months, from 2.4K to 880 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using KONG’s and WeatherBeeta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KONG
2 branded search terms
- kong dog toy
- kong toys
WeatherBeeta
1 branded search term
- weatherbeeta rugs
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.