Ruffwear vs WeatherBeeta:Which is more popular by branded search?

Name: Ruffwear vs WeatherBeeta: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Ruffwear had more branded searches than WeatherBeeta among dog coats worldwide. Ruffwear was estimated to have 74K branded searches compared to WeatherBeeta’s 880, and held a 39.3% Share of Search versus WeatherBeeta’s 0.47%. These are worldwide searches for English-language branded terms.

Share of Search among dog coats worldwide in August 2026Which is more popular in search, Ruffwear or WeatherBeeta?

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Which is more popular in search, Ruffwear or WeatherBeeta?

Compare the dog coats people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ruffwear and WeatherBeeta among dog coats worldwide, by month

Month	Barkers	Ruffwear	Hurtta	Kurgo	KONG	WeatherBeeta
Oct 2025	37.7%	37.7%	13.8%	4.1%	5.1%	1.5%
Nov 2025	39.5%	39.5%	14.5%	2.9%	2.4%	1.3%
Dec 2025	45.2%	36.9%	11.1%	3.3%	2.7%	0.8%
Jan 2026	44.1%	36.1%	13.2%	3.2%	2.6%	0.78%
Feb 2026	45.8%	37.5%	9.2%	3.3%	3.3%	0.81%
Mar 2026	47.4%	38.7%	6.3%	3.5%	3.5%	0.68%
Apr 2026	43.3%	43.3%	5.8%	3.9%	3.2%	0.59%
May 2026	48.6%	39.7%	5.3%	3.5%	2.4%	0.54%
Jun 2026	43.3%	43.3%	5.8%	3.9%	3.2%	0.52%
Jul 2026	41.4%	41.4%	10.1%	3.7%	3%	0.4%
Aug 2026	48%	39.3%	6.4%	3.5%	2.3%	0.47%
Sep 2026	—	—	—	—	—	—

How has the Ruffwear and WeatherBeeta comparison changed over the last 12 months?

3 findings

Ruffwear was ahead of WeatherBeeta in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog coats worldwide moved from 37.7% to 39.3%, and its estimated monthly branded searches moved from 60.5K to 74K.
Across the 11 months ending August 2026, WeatherBeeta’s estimated Share of Search among dog coats worldwide moved from 1.5% to 0.47%, and its estimated monthly branded searches moved from 2.4K to 880.

How did search popularity change for dog coats worldwide in August 2026?

2 changes

In August 2026, Ruffwear lost estimated Share of Search among dog coats worldwide, from 41.4% to 39.3%.
Estimated monthly branded searches for WeatherBeeta worldwide fell 63.3% over 11 measured months, from 2.4K to 880 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Ruffwear’s and WeatherBeeta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.