How popular isRuffwear in search?
In August 2026, there were an estimated 74K branded searches for Ruffwear worldwide which is up 22.3% over the last 11 months. Ruffwear holds 28.2% estimated Share of Search among dog coats worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Barkers34.5%
KONG29.9%
Ruffwear28.2%- Hurtta4.6%
- Kurgo2.5%
- WeatherBeeta0.34%
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Which dog coats compete with Ruffwear?
Share of Search by month for Barkers, KONG, Ruffwear, Hurtta, Kurgo. The figures are in the table below the chart.
View monthly share of search table
| Month | Barkers | KONG | Ruffwear | Hurtta | Kurgo | WeatherBeeta |
|---|---|---|---|---|---|---|
| Oct 2025 | 26.2% | 34.1% | 26.2% | 9.6% | 2.9% | 1% |
| Nov 2025 | 27.2% | 32.7% | 27.2% | 10% | 2% | 0.87% |
| Dec 2025 | 27.7% | 40.4% | 22.6% | 6.8% | 2% | 0.49% |
| Jan 2026 | 29.3% | 35.2% | 24% | 8.8% | 2.1% | 0.52% |
| Feb 2026 | 30.2% | 36.3% | 24.7% | 6% | 2.2% | 0.53% |
| Mar 2026 | 32.7% | 33.3% | 26.8% | 4.4% | 2.4% | 0.47% |
| Apr 2026 | 30.7% | 31.3% | 30.7% | 4.1% | 2.7% | 0.42% |
| May 2026 | 36.7% | 26.1% | 30% | 4% | 2.7% | 0.41% |
| Jun 2026 | 32.2% | 28% | 32.2% | 4.3% | 2.9% | 0.38% |
| Jul 2026 | 30.7% | 28% | 30.7% | 7.5% | 2.7% | 0.3% |
| Aug 2026 | 34.5% | 29.9% | 28.2% | 4.6% | 2.5% | 0.34% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.5% | 90.5K | +22.3% | +3.7 points | |
| 2, moved from 3rd to 2nd | 29.9% | 78.6K | +16.3% | +1.9 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 28.2% | 74K | 0% | -2.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 4.6% | 12.1K | -33.1% | -2.9 points | |
| 5, held 5th | 2.5% | 6.6K | 0% | -0.2 points | |
| 6, held 6th | 0.34% | 880 | +22.2% | 0 points |
1.
Barkers34.5%
Held 1st. 90.5K estimated branded searches, +22.3% vs prior month. Share +3.7 points.
2.
KONG29.9%
Moved from 3rd to 2nd. 78.6K estimated branded searches, +16.3% vs prior month. Share +1.9 points.
3.
Ruffwear28.2%
Moved from 2nd to 3rd. 74K estimated branded searches, 0% vs prior month. Share -2.5 points.
4.Hurtta
4.6%
Held 4th. 12.1K estimated branded searches, -33.1% vs prior month. Share -2.9 points.
5.Kurgo
2.5%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share -0.2 points.
0.34%
Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.
Compare search popularity between Ruffwear and its closest rivals
How has branded search demand for Ruffwear changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ruffwear worldwide rose from 60.5K to 74K.
- Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog coats worldwide increased from 26.2% to 28.2%.
- Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog coats worldwide peaked at 32.2% in June 2026 and was lowest at 22.6% in December 2025.
How did search popularity change for dog coats worldwide in August 2026?
5 changes
In August 2026, KONG overtook Ruffwear to rank 2nd among dog coats worldwide, at 29.9%.
In August 2026, Barkers gained estimated Share of Search among dog coats worldwide, from 30.7% to 34.5%.
In August 2026, Hurtta lost estimated Share of Search among dog coats worldwide, from 7.5% to 4.6%.
In August 2026, Ruffwear lost estimated Share of Search among dog coats worldwide, from 30.7% to 28.2%.
Estimated monthly branded searches for WeatherBeeta worldwide fell 63.3% over 11 measured months, from 2.4K to 880 in August 2026.
Where does Ruffwear compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dog coats | 3rd of 6 | 28.2% | Shown above |
| Dog collar brands | 2nd of 5 | 39% | Show ranking |
| Dog crate brands | 1st of 6 | 40.7% | Show ranking |
| Dog leash brands | 1st of 6 | 50.9% | Show ranking |
How is Ruffwear measured?
Brandwave collects information about searches that people make online using Ruffwear’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ruffwear
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Is Ruffwear your brand?
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