PawHut vs Ruffwear:Which is searched more?
In August 2026, Ruffwear had more branded searches than PawHut among dog crate brands worldwide. Ruffwear was estimated to have 74K branded searches compared to PawHut’s 27.1K, and held a 40.7% Share of Search versus PawHut’s 14.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, PawHut or Ruffwear?
Compare the dog crate brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ruffwear, PawHut. The figures are in the table below the chart.
View monthly share of search table
| Month | Ruffwear | PawHut |
|---|---|---|
| Oct 2025 | 33.7% | 12.4% |
| Nov 2025 | 46.2% | 11.3% |
| Dec 2025 | 26.4% | 7.9% |
| Jan 2026 | 32.3% | 9.7% |
| Feb 2026 | 28.2% | 10.3% |
| Mar 2026 | 37.4% | 13.7% |
| Apr 2026 | 49.9% | 18.3% |
| May 2026 | 45.8% | 16.8% |
| Jun 2026 | 49.8% | 14.9% |
| Jul 2026 | 49.9% | 18.3% |
| Aug 2026 | 40.7% | 14.9% |
| Sep 2026 | — | — |
How has the PawHut and Ruffwear comparison changed over the last 12 months?
3 findings
- Ruffwear was ahead of PawHut in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, PawHut’s estimated Share of Search among dog crate brands worldwide moved from 12.4% to 14.9%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog crate brands worldwide moved from 33.7% to 40.7%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for dog crate brands worldwide in August 2026?
2 changes
In August 2026, Ruffwear lost estimated Share of Search among dog crate brands worldwide, from 49.9% to 40.7%.
In August 2026, PawHut lost estimated Share of Search among dog crate brands worldwide, from 18.3% to 14.9%.
How each brand is measured
Brandwave collects information about searches that people make online using PawHut’s and Ruffwear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.