Brandwave

How popular isRuffwear in search?

In August 2026, there were an estimated 74K branded searches for Ruffwear worldwide which is up 22.3% over the last 11 months. Ruffwear holds 40.7% estimated Share of Search among dog crate brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ruffwear40.7%
  2. Diggs33.3%
  3. PawHut14.9%
  4. Ferplast8.1%
  5. Petsfit2%
  6. MidWest Homes for Pets0.88%
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Which dog crate brands compete with Ruffwear?

Ruffwear against dog crate brands worldwide, by month

Share of Search by month for Ruffwear, Diggs, PawHut, Ferplast. The figures are in the table below the chart.

View monthly share of search table
MonthRuffwearDiggsPawHutFerplastPetsfitMidWest Homes for Pets
Oct 202533.7%41.3%12.4%10.1%1.6%0.89%
Nov 202546.2%30.9%11.3%9.2%1.5%0.82%
Dec 202526.4%58.8%7.9%5.3%1%0.57%
Jan 202632.3%48.1%9.7%7.9%1.3%0.7%
Feb 202628.2%51.3%10.3%8.4%1.1%0.61%
Mar 202637.4%37.4%13.7%9.2%1.5%0.81%
Apr 202649.9%18.3%18.3%10%2.4%1.1%
May 202645.8%25.1%16.8%9.2%2.2%0.99%
Jun 202649.8%22.3%14.9%10%2%1.1%
Jul 202649.9%18.3%18.3%10%2.4%1.1%
Aug 202640.7%33.3%14.9%8.1%2%0.88%
Sep 2026——————

  1. 1.Ruffwear

    40.7%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share -9.2 points.

  2. 2.Diggs

    33.3%

    Held 2nd. 60.5K estimated branded searches, +123.2% vs prior month. Share +15 points.

  3. 3.PawHut

    14.9%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -3.4 points.

  4. 4.Ferplast

    8.1%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share -1.8 points.

  5. 5.Petsfit

    2%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.MidWest Homes for Pets

    0.88%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Ruffwear and its closest rivals

How has branded search demand for Ruffwear changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ruffwear worldwide rose from 60.5K to 74K.
  • Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog crate brands worldwide increased from 33.7% to 40.7%.
  • Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog crate brands worldwide peaked at 49.9% in April 2026 and was lowest at 26.4% in December 2025.
  • Across the 11 months ending August 2026, Ruffwear rose from 2nd to 1st among dog crate brands worldwide.

How did search popularity change for dog crate brands worldwide in August 2026?

  1. In August 2026, Diggs gained estimated Share of Search among dog crate brands worldwide, from 18.3% to 33.3%.

  2. In August 2026, Ruffwear lost estimated Share of Search among dog crate brands worldwide, from 49.9% to 40.7%.

  3. In August 2026, PawHut lost estimated Share of Search among dog crate brands worldwide, from 18.3% to 14.9%.

  4. In August 2026, Ferplast lost estimated Share of Search among dog crate brands worldwide, from 10% to 8.1%.

  5. Estimated monthly branded searches for Petsfit worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

Where does Ruffwear compete?

Ruffwear is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dog coats3rd of 628.2%Show ranking
Dog collar brands2nd of 539%Show ranking
Dog crate brands1st of 640.7%Shown above
Dog leash brands1st of 650.9%Show ranking

How is Ruffwear measured?

Brandwave collects information about searches that people make online using Ruffwear’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ruffwear

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How the Brand Demand Index is measured

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