Rabbitgoo vs Ruffwear:Which is searched more?
In September 2026, Ruffwear had more branded searches than Rabbitgoo among dog harnesses worldwide. Ruffwear had about 89,300 branded searches, while Rabbitgoo had 3,600. Ruffwear made up 40.4% of all dog harness searches we track, and Rabbitgoo accounted for 1.6%. These are worldwide searches for English-language branded terms.
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Is Rabbitgoo or Ruffwear more popular in search?
Compare the brands people buy dog harnesses from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Ruffwear, Rabbitgoo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ruffwear | Halti | Julius-K9 | PetSafe | KONG | Kurgo | Puppia | Rabbitgoo | Joyride Harness | 2 Hounds Design | Wild One |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.6% | 23.6% | 16.6% | 8.9% | 5.4% | 2.4% | 2% | 1.3% | 1.3% | 1.1% | 0.72% |
| Nov 2025 | 42.8% | 23.6% | 14.2% | 7.4% | 4.6% | 1.7% | 1.7% | 1.1% | 1.4% | 0.73% | 0.73% |
| Dec 2025 | 41.6% | 22.5% | 15.3% | 7.7% | 4.4% | 2% | 2% | 1.6% | 1.3% | 0.71% | 0.85% |
| Jan 2026 | 39.1% | 25.5% | 14.2% | 8.7% | 4.1% | 2.2% | 1.8% | 1.5% | 1.2% | 0.79% | 0.79% |
| Feb 2026 | 38.8% | 24.8% | 14.8% | 8.1% | 4.9% | 2.7% | 1.8% | 1.4% | 1.2% | 0.93% | 0.79% |
| Mar 2026 | 41% | 21.2% | 14.9% | 8.3% | 6% | 2.2% | 1.8% | 1.8% | 1.2% | 0.97% | 0.77% |
| Apr 2026 | 42.8% | 19% | 15.6% | 8.4% | 5.1% | 2.3% | 1.9% | 1.9% | 1.2% | 1% | 0.8% |
| May 2026 | 43.4% | 19.3% | 14.7% | 8.5% | 5.2% | 2.3% | 1.9% | 1.9% | 1.2% | 0.81% | 0.81% |
| Jun 2026 | 43.9% | 19.3% | 13.6% | 9% | 5.4% | 2.4% | 1.6% | 2% | 1.3% | 0.72% | 0.72% |
| Jul 2026 | 45.3% | 18.7% | 13.1% | 8.7% | 5.3% | 2.3% | 1.9% | 1.9% | 1.3% | 0.7% | 0.83% |
| Aug 2026 | 43.4% | 18.8% | 15.4% | 8.3% | 5% | 2.7% | 1.8% | 1.8% | 1.2% | 0.79% | 0.67% |
| Sep 2026 | 40.4% | 23.8% | 13.6% | 8.9% | 5.5% | 2% | 1.6% | 1.6% | 1.3% | 0.72% | 0.59% |
How has the Rabbitgoo and Ruffwear comparison changed over the last 12 months?
3 findings
- Ruffwear was ahead of Rabbitgoo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rabbitgoo’s share of searches among dog harnesses worldwide moved from 1.3% to 1.6%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
- Across the 12 months ending September 2026, Ruffwear’s share of searches among dog harnesses worldwide moved from 36.6% to 40.4%, and its estimated monthly branded searches moved from 81.5K to 89.3K.
How did search popularity change for dog harnesses worldwide in September 2026?
2 changes
In September 2026, Ruffwear lost share of searches among dog harnesses worldwide, from 43.4% to 40.4%.
Estimated monthly branded searches for Rabbitgoo worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Rabbitgoo’s and Ruffwear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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