Brandwave

How popular isRuffwear?

In September 2026, people searched for Ruffwear by name about 89,300 times worldwide, a 9.6% increase from the previous year. These searches made up 40.4% of all global dog harness searches, placing Ruffwear first out of 11 harnesses. When we asked both ChatGPT and Google AI Overviews about dog harnesses, Ruffwear appeared in four of the five answers and was the third most recommended of the 11.

Search and AI answers in September 2026

Ruffwear is the most searched of 11 competitors and the third most recommended in AI answers.

  1. RuffwearShare of searches 40.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. HaltiShare of searches 23.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Julius-K9Share of searches 13.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. PetSafeShare of searches 8.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. KONGShare of searches 5.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+6 more

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Top dog harnesses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ruffwear was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ruffwear is the third most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PetSafe1st
  2. 2 Hounds Design2nd
  3. Ruffwear3rd
  4. Kurgo4th
  5. Halti–
  6. Julius-K9–
  7. KONG–
  8. Puppia–
  9. Rabbitgoo–
  10. Joyride Harness–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 2 Hounds Design5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ruffwear4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PetSafe4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kurgo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Halti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Julius-K90 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Puppia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rabbitgoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joyride Harness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about dog harnesses

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which dog harnesses compete with Ruffwear?

Ruffwear against dog harnesses worldwide, by month

Share of searches by month for Ruffwear, Halti, Julius-K9, PetSafe, KONG. The figures are in the table below the chart.

View monthly share of searches table
MonthRuffwearHaltiJulius-K9PetSafeKONGKurgoPuppiaRabbitgooJoyride Harness2 Hounds DesignWild One
Oct 202536.6%23.6%16.6%8.9%5.4%2.4%2%1.3%1.3%1.1%0.72%
Nov 202542.8%23.6%14.2%7.4%4.6%1.7%1.7%1.1%1.4%0.73%0.73%
Dec 202541.6%22.5%15.3%7.7%4.4%2%2%1.6%1.3%0.71%0.85%
Jan 202639.1%25.5%14.2%8.7%4.1%2.2%1.8%1.5%1.2%0.79%0.79%
Feb 202638.8%24.8%14.8%8.1%4.9%2.7%1.8%1.4%1.2%0.93%0.79%
Mar 202641%21.2%14.9%8.3%6%2.2%1.8%1.8%1.2%0.97%0.77%
Apr 202642.8%19%15.6%8.4%5.1%2.3%1.9%1.9%1.2%1%0.8%
May 202643.4%19.3%14.7%8.5%5.2%2.3%1.9%1.9%1.2%0.81%0.81%
Jun 202643.9%19.3%13.6%9%5.4%2.4%1.6%2%1.3%0.72%0.72%
Jul 202645.3%18.7%13.1%8.7%5.3%2.3%1.9%1.9%1.3%0.7%0.83%
Aug 202643.4%18.8%15.4%8.3%5%2.7%1.8%1.8%1.2%0.79%0.67%
Sep 202640.4%23.8%13.6%8.9%5.5%2%1.6%1.6%1.3%0.72%0.59%

  1. 1.Ruffwear

    40.4%

    Held 1st. 89.3K estimated branded searches, -14.4% vs prior month. Share -3 points.

  2. 2.Halti

    23.8%

    Held 2nd. 52.6K estimated branded searches, +16.4% vs prior month. Share +5 points.

  3. 3.Julius-K9

    13.6%

    Held 3rd. 30.2K estimated branded searches, -18.4% vs prior month. Share -1.7 points.

  4. 4.PetSafe

    8.9%

    Held 4th. 19.7K estimated branded searches, -1.5% vs prior month. Share +0.6 points.

  5. 5.KONG

    5.5%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Kurgo

    2%

    Held 6th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.8 points.

  7. 7.Puppia

    1.6%

    Held 7th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  8. 8.Rabbitgoo

    1.6%

    Held 8th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  9. 9.Joyride Harness

    1.3%

    Held 9th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.2 Hounds Design

    0.72%

    Held 10th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

  11. 11.Wild One

    0.59%

    Held 11th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.1 points.

Compare popularity between Ruffwear and its closest rivals

Every comparison with Ruffwear

33 comparisons

How has branded search demand for Ruffwear changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ruffwear worldwide rose from 81.5K to 89.3K.
  • Across the 12 months ending September 2026, Ruffwear’s share of searches among dog harnesses worldwide increased from 36.6% to 40.4%.
  • Across the 12 months ending September 2026, Ruffwear’s share of searches among dog harnesses worldwide peaked at 45.3% in July 2026 and was lowest at 36.6% in October 2025.

How did search popularity change for dog harnesses worldwide in September 2026?

6 changes

  1. In September 2026, Halti gained share of searches among dog harnesses worldwide, from 18.8% to 23.8%.

  2. In September 2026, PetSafe gained share of searches among dog harnesses worldwide, from 8.3% to 8.9%.

  3. In September 2026, Ruffwear lost share of searches among dog harnesses worldwide, from 43.4% to 40.4%.

  4. In September 2026, Julius-K9 lost share of searches among dog harnesses worldwide, from 15.4% to 13.6%.

  5. In September 2026, Kurgo lost share of searches among dog harnesses worldwide, from 2.7% to 2%.

  6. Estimated monthly branded searches for Rabbitgoo worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

How are Ruffwear’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Ruffwear’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ruffwear
  • ruffwear front range
  • ruffwear harness

Do you work for Ruffwear? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Ruffwear compete?

Ruffwear is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pet accessory brands2nd of 1124.4%Show ranking
Dog harnesses1st of 1140.4%Shown above
Dog collar brands2nd of 830.4%Show ranking
Dog crate brands1st of 738.2%Show ranking
Dog coats2nd of 641.2%Show ranking
Dog leash brands1st of 744.3%Show ranking
Dog backpack brands1st of 568.5%Show ranking
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