MidWest Homes for Pets vs Ruffwear:Which is more popular by branded search?

Name: MidWest Homes for Pets vs Ruffwear: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Ruffwear had more branded searches than MidWest Homes for Pets among dog crate brands worldwide. Ruffwear was estimated to have 74K branded searches compared to MidWest Homes for Pets’ 1.6K, and held a 40.7% Share of Search versus MidWest Homes for Pets’ 0.88%. These are worldwide searches for English-language branded terms.

Share of Search among dog crate brands worldwide in August 2026Which is more popular in search, MidWest Homes for Pets or Ruffwear?

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Which is more popular in search, MidWest Homes for Pets or Ruffwear?

Compare the dog crate brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

MidWest Homes for Pets and Ruffwear among dog crate brands worldwide, by month

Month	Ruffwear	Diggs	PawHut	Ferplast	Petsfit	MidWest Homes for Pets
Oct 2025	33.7%	41.3%	12.4%	10.1%	1.6%	0.89%
Nov 2025	46.2%	30.9%	11.3%	9.2%	1.5%	0.82%
Dec 2025	26.4%	58.8%	7.9%	5.3%	1%	0.57%
Jan 2026	32.3%	48.1%	9.7%	7.9%	1.3%	0.7%
Feb 2026	28.2%	51.3%	10.3%	8.4%	1.1%	0.61%
Mar 2026	37.4%	37.4%	13.7%	9.2%	1.5%	0.81%
Apr 2026	49.9%	18.3%	18.3%	10%	2.4%	1.1%
May 2026	45.8%	25.1%	16.8%	9.2%	2.2%	0.99%
Jun 2026	49.8%	22.3%	14.9%	10%	2%	1.1%
Jul 2026	49.9%	18.3%	18.3%	10%	2.4%	1.1%
Aug 2026	40.7%	33.3%	14.9%	8.1%	2%	0.88%
Sep 2026	—	—	—	—	—	—

How has the MidWest Homes for Pets and Ruffwear comparison changed over the last 12 months?

3 findings

Ruffwear was ahead of MidWest Homes for Pets in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, MidWest Homes for Pets’ estimated Share of Search among dog crate brands worldwide moved from 0.89% to 0.88%, and its estimated monthly branded searches held steady at 1.6K.
Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog crate brands worldwide moved from 33.7% to 40.7%, and its estimated monthly branded searches moved from 60.5K to 74K.

How did search popularity change for dog crate brands worldwide in August 2026?

1 change

In August 2026, Ruffwear lost estimated Share of Search among dog crate brands worldwide, from 49.9% to 40.7%.

How each brand is measured

Brandwave collects information about searches that people make online using MidWest Homes for Pets’ and Ruffwear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.