Diggs vs PawHut:Which is more popular by branded search?
In August 2026, Diggs had more branded searches than PawHut among dog crate brands worldwide. Diggs was estimated to have 60.5K branded searches compared to PawHut’s 27.1K, and held a 33.3% Share of Search versus PawHut’s 14.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Diggs or PawHut?
Compare the dog crate brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Diggs, PawHut. The figures are in the table below the chart.
View monthly share of search table
| Month | Ruffwear | Diggs | PawHut | Ferplast | Petsfit | MidWest Homes for Pets |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.7% | 41.3% | 12.4% | 10.1% | 1.6% | 0.89% |
| Nov 2025 | 46.2% | 30.9% | 11.3% | 9.2% | 1.5% | 0.82% |
| Dec 2025 | 26.4% | 58.8% | 7.9% | 5.3% | 1% | 0.57% |
| Jan 2026 | 32.3% | 48.1% | 9.7% | 7.9% | 1.3% | 0.7% |
| Feb 2026 | 28.2% | 51.3% | 10.3% | 8.4% | 1.1% | 0.61% |
| Mar 2026 | 37.4% | 37.4% | 13.7% | 9.2% | 1.5% | 0.81% |
| Apr 2026 | 49.9% | 18.3% | 18.3% | 10% | 2.4% | 1.1% |
| May 2026 | 45.8% | 25.1% | 16.8% | 9.2% | 2.2% | 0.99% |
| Jun 2026 | 49.8% | 22.3% | 14.9% | 10% | 2% | 1.1% |
| Jul 2026 | 49.9% | 18.3% | 18.3% | 10% | 2.4% | 1.1% |
| Aug 2026 | 40.7% | 33.3% | 14.9% | 8.1% | 2% | 0.88% |
| Sep 2026 | — | — | — | — | — | — |
How has the Diggs and PawHut comparison changed over the last 12 months?
3 findings
- Diggs was ahead of PawHut in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Diggs’ estimated Share of Search among dog crate brands worldwide moved from 41.3% to 33.3%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 11 months ending August 2026, PawHut’s estimated Share of Search among dog crate brands worldwide moved from 12.4% to 14.9%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for dog crate brands worldwide in August 2026?
2 changes
In August 2026, Diggs gained estimated Share of Search among dog crate brands worldwide, from 18.3% to 33.3%.
In August 2026, PawHut lost estimated Share of Search among dog crate brands worldwide, from 18.3% to 14.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Diggs’ and PawHut’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.