Brandwave

Dog crate brands:Which brands are most popular in search?

In August 2026, Ruffwear was the most searched among dog crate brands worldwide, with an estimated 74K branded searches and 40.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ruffwear40.7%
  2. Diggs33.3%
  3. PawHut14.9%
  4. Ferplast8.1%
  5. Petsfit2%
  6. MidWest Homes for Pets0.88%

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Share of SearchLeaderboard

Compare the dog crate brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among dog crate brands worldwide, by month

Share of Search by month for Ruffwear, Diggs, PawHut, Ferplast. The figures are in the table below the chart.

View monthly share of search table
MonthRuffwearDiggsPawHutFerplastPetsfitMidWest Homes for Pets
Oct 202533.7%41.3%12.4%10.1%1.6%0.89%
Nov 202546.2%30.9%11.3%9.2%1.5%0.82%
Dec 202526.4%58.8%7.9%5.3%1%0.57%
Jan 202632.3%48.1%9.7%7.9%1.3%0.7%
Feb 202628.2%51.3%10.3%8.4%1.1%0.61%
Mar 202637.4%37.4%13.7%9.2%1.5%0.81%
Apr 202649.9%18.3%18.3%10%2.4%1.1%
May 202645.8%25.1%16.8%9.2%2.2%0.99%
Jun 202649.8%22.3%14.9%10%2%1.1%
Jul 202649.9%18.3%18.3%10%2.4%1.1%
Aug 202640.7%33.3%14.9%8.1%2%0.88%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Ruffwear

    40.7%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share -9.2 points.

  2. 2.Diggs

    33.3%

    Held 2nd. 60.5K estimated branded searches, +123.2% vs prior month. Share +15 points.

  3. 3.PawHut

    14.9%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -3.4 points.

  4. 4.Ferplast

    8.1%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share -1.8 points.

  5. 5.Petsfit

    2%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.MidWest Homes for Pets

    0.88%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among dog crate brands worldwide?

In August 2026, Ruffwear was the most searched among dog crate brands worldwide, with an estimated 74K branded searches and 40.7% estimated Share of Search within this set. Diggs is in 2nd place, 7.4 percentage points behind at 33.3% Share of Search.

Global dog crate brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ruffwear33.7% → 40.7%49.9%Apr 202626.4%Dec 20252nd → 1st
Diggs41.3% → 33.3%58.8%Dec 202518.3%Apr 20261st → 2nd
PawHut12.4% → 14.9%18.3%Apr 20267.9%Dec 20253rd
Ferplast10.1% → 8.1%10.1%Oct 20255.3%Dec 20254th
Petsfit1.6% → 2%2.4%Apr 20261%Dec 20255th
MidWest Homes for Pets0.89% → 0.88%1.1%Apr 20260.57%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog crate brands worldwide increased from 33.7% to 40.7%.
  • Across the 11 months ending August 2026, Diggs’ estimated Share of Search among dog crate brands worldwide decreased from 41.3% to 33.3%.
  • Across the 11 months ending August 2026, PawHut’s estimated Share of Search among dog crate brands worldwide increased from 12.4% to 14.9%.
  • Across the 11 months ending August 2026, Ferplast’s estimated Share of Search among dog crate brands worldwide decreased from 10.1% to 8.1%.
  • Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog crate brands worldwide peaked at 49.9% in April 2026 and was lowest at 26.4% in December 2025.
  • Across the 11 months ending August 2026, Diggs’ estimated Share of Search among dog crate brands worldwide peaked at 58.8% in December 2025 and was lowest at 18.3% in April 2026.
  • Across the 11 months ending August 2026, PawHut’s estimated Share of Search among dog crate brands worldwide peaked at 18.3% in April 2026 and was lowest at 7.9% in December 2025.
  • Across the 11 months ending August 2026, Ferplast’s estimated Share of Search among dog crate brands worldwide peaked at 10.1% in October 2025 and was lowest at 5.3% in December 2025.
  • Across the 11 months ending August 2026, Petsfit’s estimated Share of Search among dog crate brands worldwide peaked at 2.4% in April 2026 and was lowest at 1% in December 2025.
  • Across the 11 months ending August 2026, Ruffwear rose from 2nd to 1st among dog crate brands worldwide.
  • Across the 11 months ending August 2026, Diggs fell from 1st to 2nd among dog crate brands worldwide.
  • Across the 11 months ending August 2026, Petsfit and MidWest Homes for Pets held steady: their estimated Share of Search among dog crate brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for dog crate brands worldwide in August 2026?

  1. In August 2026, Diggs gained estimated Share of Search among dog crate brands worldwide, from 18.3% to 33.3%.

  2. In August 2026, Ruffwear lost estimated Share of Search among dog crate brands worldwide, from 49.9% to 40.7%.

  3. In August 2026, PawHut lost estimated Share of Search among dog crate brands worldwide, from 18.3% to 14.9%.

  4. In August 2026, Ferplast lost estimated Share of Search among dog crate brands worldwide, from 10% to 8.1%.

  5. Estimated monthly branded searches for Petsfit worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

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