How popular isRuffwear in search?
In August 2026, there were an estimated 74K branded searches for Ruffwear worldwide which is up 22.3% over the last 11 months. Ruffwear holds 39.3% estimated Share of Search among dog coats worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Barkers48%
Ruffwear39.3%- Hurtta6.4%
- Kurgo3.5%
KONG2.3%- WeatherBeeta0.47%
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Where does Ruffwear compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dog coats | 2nd of 6 | 39.3% | Shown below |
| Dog crate brands | 1st of 6 | 40.7% | Show ranking |
| Dog leash brands | 1st of 6 | 50.9% | Show ranking |
| Dog collar brands | 1st of 5 | 64% | Show ranking |
Which dog coats compete with Ruffwear?
Share of Search by month for Barkers, Ruffwear, Hurtta, Kurgo, KONG. The figures are in the table below the chart.
View monthly share of search table
| Month | Barkers | Ruffwear | Hurtta | Kurgo | KONG | WeatherBeeta |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.7% | 37.7% | 13.8% | 4.1% | 5.1% | 1.5% |
| Nov 2025 | 39.5% | 39.5% | 14.5% | 2.9% | 2.4% | 1.3% |
| Dec 2025 | 45.2% | 36.9% | 11.1% | 3.3% | 2.7% | 0.8% |
| Jan 2026 | 44.1% | 36.1% | 13.2% | 3.2% | 2.6% | 0.78% |
| Feb 2026 | 45.8% | 37.5% | 9.2% | 3.3% | 3.3% | 0.81% |
| Mar 2026 | 47.4% | 38.7% | 6.3% | 3.5% | 3.5% | 0.68% |
| Apr 2026 | 43.3% | 43.3% | 5.8% | 3.9% | 3.2% | 0.59% |
| May 2026 | 48.6% | 39.7% | 5.3% | 3.5% | 2.4% | 0.54% |
| Jun 2026 | 43.3% | 43.3% | 5.8% | 3.9% | 3.2% | 0.52% |
| Jul 2026 | 41.4% | 41.4% | 10.1% | 3.7% | 3% | 0.4% |
| Aug 2026 | 48% | 39.3% | 6.4% | 3.5% | 2.3% | 0.47% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48% | 90.5K | +22.3% | +6.6 points | |
| 2, held 2nd | 39.3% | 74K | 0% | -2.1 points | |
| 3, held 3rd | 6.4% | 12.1K | -33.1% | -3.7 points | |
| 4, held 4th | 3.5% | 6.6K | 0% | -0.2 points | |
| 5, held 5th | 2.3% | 4.4K | -18.5% | -0.7 points | |
| 6, held 6th | 0.47% | 880 | +22.2% | +0.1 points |
1.
Barkers48%
Held 1st. 90.5K estimated branded searches, +22.3% vs prior month. Share +6.6 points.
2.
Ruffwear39.3%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -2.1 points.
3.Hurtta
6.4%
Held 3rd. 12.1K estimated branded searches, -33.1% vs prior month. Share -3.7 points.
4.Kurgo
3.5%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
KONG2.3%
Held 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.7 points.
0.47%
Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share +0.1 points.
Compare search popularity between Ruffwear and its closest rivals
How has branded search demand for Ruffwear changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ruffwear worldwide rose from 60.5K to 74K.
- Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog coats worldwide increased from 37.7% to 39.3%.
- Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog coats worldwide peaked at 43.3% in June 2026 and was lowest at 36.1% in January 2026.
How did search popularity change for dog coats worldwide in August 2026?
5 changes
In August 2026, Barkers gained estimated Share of Search among dog coats worldwide, from 41.4% to 48%.
In August 2026, Hurtta lost estimated Share of Search among dog coats worldwide, from 10.1% to 6.4%.
In August 2026, Ruffwear lost estimated Share of Search among dog coats worldwide, from 41.4% to 39.3%.
In August 2026, KONG lost estimated Share of Search among dog coats worldwide, from 3% to 2.3%.
Estimated monthly branded searches for WeatherBeeta worldwide fell 63.3% over 11 measured months, from 2.4K to 880 in August 2026.
How is Ruffwear measured?
Brandwave collects information about searches that people make online using Ruffwear’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ruffwear
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Is Ruffwear your brand?
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