Ruffwear vs Wild One:Which is searched more?
In September 2026, Ruffwear had more branded searches than Wild One among pet accessory brands worldwide. Ruffwear had about 60,500 branded searches, while Wild One had 40,500. Ruffwear made up 24.4% of all pet accessory brand searches we track, and Wild One accounted for 16.3%. These are worldwide searches for English-language branded terms.
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Is Ruffwear or Wild One more popular in search?
Compare the pet accessory brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Ruffwear, Wild One. The figures are in the table below the chart.
View monthly share of searches table
| Month | KONG | Ruffwear | Wild One | Savic | Ferplast | Tuft + Paw | EzyDog | Petmate | Dogit | LupinePet | Rogz |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28% | 21.6% | 17.6% | 11.8% | 6.5% | 4% | 4.3% | 2.9% | 1% | 1% | 1.3% |
| Nov 2025 | 31.8% | 26.5% | 14.5% | 9.7% | 5.3% | 3.3% | 4.3% | 1.9% | 0.85% | 0.85% | 0.85% |
| Dec 2025 | 38.1% | 21.3% | 11.7% | 11.7% | 4.3% | 3.2% | 4.3% | 2.3% | 0.69% | 1.6% | 0.84% |
| Jan 2026 | 34.8% | 23.7% | 15.9% | 7.1% | 5.8% | 3.6% | 3.9% | 2.6% | 0.77% | 0.93% | 0.93% |
| Feb 2026 | 33% | 22.5% | 15% | 10.1% | 6.7% | 3.4% | 3.7% | 3% | 0.89% | 0.89% | 0.89% |
| Mar 2026 | 30.7% | 24.6% | 16.5% | 9% | 6% | 3.7% | 4% | 2.7% | 0.97% | 0.97% | 0.8% |
| Apr 2026 | 26.3% | 25.8% | 17.3% | 11.6% | 5.2% | 3.9% | 4.2% | 2.8% | 1% | 1% | 0.84% |
| May 2026 | 24% | 27.6% | 18.4% | 10.1% | 5.5% | 4.2% | 4.5% | 2.5% | 1.1% | 1.1% | 1.1% |
| Jun 2026 | 25.7% | 29.6% | 16.2% | 7.2% | 5.9% | 4.4% | 4.8% | 2.6% | 1.4% | 1.2% | 0.96% |
| Jul 2026 | 25.6% | 28% | 18.7% | 6.8% | 5.6% | 5.1% | 4.6% | 2.5% | 1.1% | 1.1% | 0.91% |
| Aug 2026 | 27% | 25.4% | 17% | 11.4% | 5.1% | 4.6% | 4.2% | 2.3% | 1% | 1% | 1% |
| Sep 2026 | 25.9% | 24.4% | 16.3% | 13.3% | 6% | 4.4% | 4% | 2.7% | 1.2% | 0.97% | 0.97% |
How has the Ruffwear and Wild One comparison changed over the last 12 months?
3 findings
- Ruffwear was ahead of Wild One in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ruffwear’s share of searches among pet accessory brands worldwide moved from 21.6% to 24.4%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Wild One’s share of searches among pet accessory brands worldwide moved from 17.6% to 16.3%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for pet accessory brands worldwide in September 2026?
2 changes
In September 2026, Ruffwear lost share of searches among pet accessory brands worldwide, from 25.4% to 24.4%.
In September 2026, Wild One lost share of searches among pet accessory brands worldwide, from 17% to 16.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ruffwear’s and Wild One’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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