Brandwave

How popular isWild One in search?

In September 2026, there were an estimated 40.5K branded searches for Wild One worldwide which is down 18.2% over the last 12 months. Wild One holds 9.4% estimated Share of Search among dog bowl brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. YETI90.3%
  2. Wild One9.4%
  3. Maze0.32%
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Where does Wild One compete?

Wild One is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dog bowl brands2nd of 39.4%Shown below
Dog bed brands2nd of 337.4%Show ranking

Which dog bowl brands compete with Wild One?

Wild One against dog bowl brands worldwide, by month

Share of Search by month for YETI, Wild One. The figures are in the table below the chart.

View monthly share of search table
MonthYETIWild OneMaze
Oct 202587.8%11.8%0.37%
Nov 202590.6%9.1%0.29%
Dec 202594.2%5.6%0.21%
Jan 202689.4%10.3%0.3%
Feb 202690.4%9.3%0.32%
Mar 202686.9%12.7%0.41%
Apr 202688%11.6%0.39%
May 202689.5%10.2%0.34%
Jun 202691.2%8.6%0.26%
Jul 202689.9%9.9%0.25%
Aug 202690.4%9.4%0.19%
Sep 202690.3%9.4%0.32%

  1. 1.YETI

    90.3%

    Held 1st. 388K estimated branded searches, -18.4% vs prior month. Share -0.1 points.

  2. 2.Wild One

    9.4%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

  3. 3.Maze

    0.32%

    Held 3rd. 1.4K estimated branded searches, +38% vs prior month. Share +0.1 points.

Compare search popularity between Wild One and its closest rivals

Every comparison with Wild One

How has branded search demand for Wild One changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Wild One worldwide fell from 49.5K to 40.5K.
  • Across the 12 months ending September 2026, Wild One’s estimated Share of Search among dog bowl brands worldwide decreased from 11.8% to 9.4%.
  • Across the 12 months ending September 2026, Wild One’s estimated Share of Search among dog bowl brands worldwide peaked at 12.7% in March 2026 and was lowest at 5.6% in December 2025.

How did search popularity change for dog bowl brands worldwide in September 2026?

  1. Estimated monthly branded searches for Wild One worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

  2. Estimated monthly branded searches for Maze worldwide fell 12.1% over 12 measured months, from 1.6K to 1.4K in September 2026.

How is Wild One measured?

Brandwave collects information about searches that people make online using Wild One’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • wild one

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How the Brand Demand Index is measured

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