Brandwave

How popular isWild One?

In September 2026, people searched for Wild One by name about 41,800 times worldwide, an 18.2% decrease from the previous year. These searches made up 20.4% of all global dog collar brand searches, placing Wild One third out of eight brands. When we asked both ChatGPT and Google AI Overviews about dog collar brands, Wild One appeared in two of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Wild One is the third most searched of 8 competitors and the fourth most recommended in AI answers.

  1. KONGShare of searches 32.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. RuffwearShare of searches 30.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. Wild OneShare of searches 20.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. Julius-K9Share of searches 9.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. EzyDogShare of searches 5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

Wild One website (opens in a new tab)

Follow Wild One and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top dog collar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wild One was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wild One is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ruffwear1st
  2. LupinePet2nd
  3. Blueberry Pet3rd
  4. Wild One4th
  5. KONG–
  6. Julius-K9–
  7. EzyDog–
  8. Rogz–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ruffwear4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LupinePet3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wild One2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blueberry Pet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Julius-K90 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • EzyDog0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rogz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dog collar brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which dog collar brands compete with Wild One?

Wild One against dog collar brands worldwide, by month

Share of searches by month for KONG, Ruffwear, Wild One, Julius-K9, EzyDog. The figures are in the table below the chart.

View monthly share of searches table
MonthKONGRuffwearWild OneJulius-K9EzyDogLupinePetRogzBlueberry Pet
Oct 202534.1%26.3%21.5%9.6%5.3%1.3%1.6%0.43%
Nov 202537.1%30.9%16.9%7.6%5.1%0.99%0.99%0.44%
Dec 202545.1%25.2%13.8%7.6%5%1.8%0.99%0.44%
Jan 202639.8%27.1%18.1%8.1%4.4%1.1%1.1%0.37%
Feb 202639.7%27.1%18.1%8.1%4.4%1.1%1.1%0.39%
Mar 202635.9%28.9%19.3%8.7%4.7%1.1%0.94%0.39%
Apr 202631.5%30.9%20.7%9.3%5.1%1.2%1%0.42%
May 202628.1%32.3%21.6%9.7%5.3%1.3%1.3%0.38%
Jun 202629.9%34.4%18.8%8.4%5.6%1.3%1.1%0.41%
Jul 202629.7%32.5%21.8%8%5.3%1.3%1.1%0.39%
Aug 202632.3%30.4%20.4%9.1%5%1.2%1.2%0.36%
Sep 202632.3%30.4%20.4%9.1%5%1.2%1.2%0.44%

  1. 1.KONG

    32.3%

    Held 1st. 64.3K estimated branded searches, -18.2% vs prior month. Share 0 points.

  2. 2.Ruffwear

    30.4%

    Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

  3. 3.Wild One

    20.4%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

  4. 4.Julius-K9

    9.1%

    Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.

  5. 5.EzyDog

    5%

    Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.

  6. 6.LupinePet

    1.2%

    Held 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

  7. 7.Rogz

    1.2%

    Held 7th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

  8. 8.Blueberry Pet

    0.44%

    Held 8th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Wild One and its closest rivals

Every comparison with Wild One

25 comparisons

How has branded search demand for Wild One changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wild One worldwide fell from 51.1K to 41.8K.
  • Across the 12 months ending September 2026, Wild One’s share of searches among dog collar brands worldwide decreased from 21.5% to 20.4%.
  • Across the 12 months ending September 2026, Wild One’s share of searches among dog collar brands worldwide peaked at 21.8% in July 2026 and was lowest at 13.8% in December 2025.

How did search popularity change for dog collar brands worldwide in September 2026?

6 changes

  1. Ruffwear’s share of searches among dog collar brands worldwide has lost ground for 3 months in a row, from 34.4% to 30.4% in September 2026.

  2. EzyDog’s share of searches among dog collar brands worldwide has lost ground for 3 months in a row, from 5.6% to 5% in September 2026.

  3. Estimated monthly branded searches for Rogz worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

  4. Estimated monthly branded searches for Julius-K9 worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  5. Estimated monthly branded searches for KONG worldwide fell 18.2% over 12 measured months, from 78.6K to 64.3K in September 2026.

  6. Estimated monthly branded searches for Wild One worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

How are Wild One’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Wild One’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wild one
  • wild one harness

Do you work for Wild One? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Wild One compete?

Wild One is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pet accessory brands3rd of 1116.3%Show ranking
Dog harnesses11th of 110.59%Show ranking
Dog collar brands3rd of 820.4%Shown above
Dog bed brands2nd of 635.6%Show ranking
Dog bowl brands1st of 363.9%Show ranking
Creator with pink hair and a pink jacket

Is Wild One your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free