Dog collar brands:Which brands are most popular in search?
In August 2026, Ruffwear was the most searched among dog collar brands worldwide, with an estimated 74K branded searches and 64% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the dog collar brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ruffwear, Julius-K9, EzyDog, KONG, Rogz. The figures are in the table below the chart.
View monthly share of search table
| Month | Ruffwear | Julius-K9 | EzyDog | KONG | Rogz |
|---|---|---|---|---|---|
| Oct 2025 | 56.8% | 20.8% | 11.4% | 7.6% | 3.4% |
| Nov 2025 | 66.6% | 16.3% | 10.9% | 4% | 2.1% |
| Dec 2025 | 62% | 18.6% | 12.4% | 4.5% | 2.4% |
| Jan 2026 | 63.5% | 19% | 10.4% | 4.6% | 2.5% |
| Feb 2026 | 62.8% | 18.8% | 10.3% | 5.6% | 2.5% |
| Mar 2026 | 63.1% | 18.9% | 10.3% | 5.6% | 2% |
| Apr 2026 | 63.7% | 19.1% | 10.4% | 4.7% | 2.1% |
| May 2026 | 64% | 19.2% | 10.5% | 3.8% | 2.5% |
| Jun 2026 | 66.1% | 16.2% | 10.8% | 4.8% | 2.1% |
| Jul 2026 | 66.1% | 16.2% | 10.8% | 4.8% | 2.1% |
| Aug 2026 | 64% | 19.2% | 10.5% | 3.8% | 2.5% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64% | 74K | 0% | -2.1 points | |
| 2, held 2nd | 19.2% | 22.2K | +22.7% | +3 points | |
| 3, held 3rd | 10.5% | 12.1K | 0% | -0.3 points | |
| 4, held 4th | 3.8% | 4.4K | -18.5% | -1 points | |
| 5, held 5th | 2.5% | 2.9K | +20.8% | +0.4 points |
1.
Ruffwear64%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share -2.1 points.
19.2%
Held 2nd. 22.2K estimated branded searches, +22.7% vs prior month. Share +3 points.
3.
EzyDog10.5%
Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
4.
KONG3.8%
Held 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -1 points.
5.
Rogz2.5%
Held 5th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.4 points.
Compare search popularity between leading brands
Ruffwear vs Julius-K9: compare search popularity- Ruffwear vs EzyDog: compare search popularity
- Ruffwear vs KONG: compare search popularity
- Ruffwear vs Rogz: compare search popularity
- Julius-K9 vs EzyDog: compare search popularity
- Julius-K9 vs KONG: compare search popularity
- Julius-K9 vs Rogz: compare search popularity
- EzyDog vs KONG: compare search popularity
- EzyDog vs Rogz: compare search popularity
- KONG vs Rogz: compare search popularity
- Compare any of these brands
Which brand is most popular in search among dog collar brands worldwide?
5 brands
In August 2026, Ruffwear was the most searched among dog collar brands worldwide, with an estimated 74K branded searches and 64% estimated Share of Search within this set. Julius-K9 is in 2nd place, 44.8 percentage points behind at 19.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Ruffwear | 56.8% → 64% | 66.6%Nov 2025 | 56.8%Oct 2025 | 1st |
| Julius-K9 | 20.8% → 19.2% | 20.8%Oct 2025 | 16.2%Jun 2026 | 2nd |
| EzyDog | 11.4% → 10.5% | 12.4%Dec 2025 | 10.3%Feb 2026 | 3rd |
| KONG | 7.6% → 3.8% | 7.6%Oct 2025 | 3.8%May 2026 | 4th |
| Rogz | 3.4% → 2.5% | 3.4%Oct 2025 | 2%Mar 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog collar brands worldwide increased from 56.8% to 64%.
- Across the 11 months ending August 2026, Julius-K9’s estimated Share of Search among dog collar brands worldwide decreased from 20.8% to 19.2%.
- Across the 11 months ending August 2026, EzyDog’s estimated Share of Search among dog collar brands worldwide decreased from 11.4% to 10.5%.
- Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog collar brands worldwide decreased from 7.6% to 3.8%.
- Across the 11 months ending August 2026, Rogz’s estimated Share of Search among dog collar brands worldwide decreased from 3.4% to 2.5%.
- Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog collar brands worldwide peaked at 66.6% in November 2025 and was lowest at 56.8% in October 2025.
- Across the 11 months ending August 2026, Julius-K9’s estimated Share of Search among dog collar brands worldwide peaked at 20.8% in October 2025 and was lowest at 16.2% in June 2026.
- Across the 11 months ending August 2026, EzyDog’s estimated Share of Search among dog collar brands worldwide peaked at 12.4% in December 2025 and was lowest at 10.3% in February 2026.
- Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog collar brands worldwide peaked at 7.6% in October 2025 and was lowest at 3.8% in May 2026.
- Across the 11 months ending August 2026, Rogz’s estimated Share of Search among dog collar brands worldwide peaked at 3.4% in October 2025 and was lowest at 2% in March 2026.
How did search popularity change for dog collar brands worldwide in August 2026?
4 changes
In August 2026, Julius-K9 gained estimated Share of Search among dog collar brands worldwide, from 16.2% to 19.2%.
In August 2026, Ruffwear lost estimated Share of Search among dog collar brands worldwide, from 66.1% to 64%.
In August 2026, KONG lost estimated Share of Search among dog collar brands worldwide, from 4.8% to 3.8%.
Estimated monthly branded searches for Rogz worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.
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