How popular isLupinePet?
In September 2026, people searched for LupinePet by name about 2,400 times worldwide, a 17.2% decrease from the previous year. These searches made up 1.2% of all global dog collar brand searches, placing LupinePet sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about dog collar brands, LupinePet appeared in three of the five answers and was the second most recommended of the eight.
LupinePet is the sixth most searched of 8 competitors and the second most recommended in AI answers.
KONGShare of searches 32.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
RuffwearShare of searches 30.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Wild OneShare of searches 20.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Julius-K9Share of searches 9.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
LupinePetShare of searches 1.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top dog collar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LupinePet was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. LupinePet is the second most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ruffwear4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LupinePet3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wild One2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blueberry Pet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Julius-K90 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
EzyDog0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rogz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog collar brands
5 answers
Asked ChatGPT
“Which dog collar brand should I buy?”
Asked ChatGPT
“What are the best dog collar brands?”
Asked ChatGPT
“What's the best dog collar brand for everyday walks?”
Searched Google, AI Overview
“best dog collar”
Searched Google, AI Overview
“adjustable dog collar”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which dog collar brands compete with LupinePet?
Share of searches by month for KONG, Ruffwear, Wild One, Julius-K9, EzyDog, LupinePet. The figures are in the table below the chart.
View monthly share of searches table
| Month | KONG | Ruffwear | Wild One | Julius-K9 | EzyDog | LupinePet | Rogz | Blueberry Pet |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.1% | 26.3% | 21.5% | 9.6% | 5.3% | 1.3% | 1.6% | 0.43% |
| Nov 2025 | 37.1% | 30.9% | 16.9% | 7.6% | 5.1% | 0.99% | 0.99% | 0.44% |
| Dec 2025 | 45.1% | 25.2% | 13.8% | 7.6% | 5% | 1.8% | 0.99% | 0.44% |
| Jan 2026 | 39.8% | 27.1% | 18.1% | 8.1% | 4.4% | 1.1% | 1.1% | 0.37% |
| Feb 2026 | 39.7% | 27.1% | 18.1% | 8.1% | 4.4% | 1.1% | 1.1% | 0.39% |
| Mar 2026 | 35.9% | 28.9% | 19.3% | 8.7% | 4.7% | 1.1% | 0.94% | 0.39% |
| Apr 2026 | 31.5% | 30.9% | 20.7% | 9.3% | 5.1% | 1.2% | 1% | 0.42% |
| May 2026 | 28.1% | 32.3% | 21.6% | 9.7% | 5.3% | 1.3% | 1.3% | 0.38% |
| Jun 2026 | 29.9% | 34.4% | 18.8% | 8.4% | 5.6% | 1.3% | 1.1% | 0.41% |
| Jul 2026 | 29.7% | 32.5% | 21.8% | 8% | 5.3% | 1.3% | 1.1% | 0.39% |
| Aug 2026 | 32.3% | 30.4% | 20.4% | 9.1% | 5% | 1.2% | 1.2% | 0.36% |
| Sep 2026 | 32.3% | 30.4% | 20.4% | 9.1% | 5% | 1.2% | 1.2% | 0.44% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.3% | 64.3K | -18.2% | 0 points | |
| 2, held 2nd | 30.4% | 60.5K | -18.2% | 0 points | |
| 3, held 3rd | 20.4% | 40.5K | -18.2% | 0 points | |
| 4, held 4th | 9.1% | 18.1K | -18.5% | 0 points | |
| 5, held 5th | 5% | 9.9K | -18.2% | 0 points | |
| 6, held 6th | 1.2% | 2.4K | -17.2% | 0 points | |
| 7, held 7th | 1.2% | 2.4K | -17.2% | 0 points | |
| 8, held 8th | 0.44% | 880 | 0% | +0.1 points |
1.
KONG32.3%
Held 1st. 64.3K estimated branded searches, -18.2% vs prior month. Share 0 points.
2.
Ruffwear30.4%
Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share 0 points.
3.
Wild One20.4%
Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share 0 points.
9.1%
Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.
5.
EzyDog5%
Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.
1.2%
Held 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.
7.
Rogz1.2%
Held 7th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.
0.44%
Held 8th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between LupinePet and its closest rivals
Every comparison with LupinePet
12 comparisons
How has branded search demand for LupinePet changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for LupinePet worldwide fell from 2.9K to 2.4K.
- Across the 12 months ending September 2026, LupinePet rose from 7th to 6th among dog collar brands worldwide.
How did search popularity change for dog collar brands worldwide in September 2026?
6 changes
Ruffwear’s share of searches among dog collar brands worldwide has lost ground for 3 months in a row, from 34.4% to 30.4% in September 2026.
EzyDog’s share of searches among dog collar brands worldwide has lost ground for 3 months in a row, from 5.6% to 5% in September 2026.
Estimated monthly branded searches for Rogz worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.
Estimated monthly branded searches for Julius-K9 worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Estimated monthly branded searches for KONG worldwide fell 18.2% over 12 measured months, from 78.6K to 64.3K in September 2026.
Estimated monthly branded searches for Wild One worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
How are LupinePet’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using LupinePet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- lupinepet
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Where does LupinePet compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Pet accessory brands | 10th of 11 | 0.97% | Show ranking |
| Dog collar brands | 6th of 8 | 1.2% | Shown above |
Is LupinePet your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.