How popular isKONG in search?
In August 2026, there were an estimated 4.4K branded searches for KONG worldwide which is down 45.7% over the last 11 months. KONG holds 3.8% estimated Share of Search among dog collar brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which dog collar brands compete with KONG?
Share of Search by month for Ruffwear, Julius-K9, EzyDog, KONG, Rogz. The figures are in the table below the chart.
View monthly share of search table
| Month | Ruffwear | Julius-K9 | EzyDog | KONG | Rogz |
|---|---|---|---|---|---|
| Oct 2025 | 56.8% | 20.8% | 11.4% | 7.6% | 3.4% |
| Nov 2025 | 66.6% | 16.3% | 10.9% | 4% | 2.1% |
| Dec 2025 | 62% | 18.6% | 12.4% | 4.5% | 2.4% |
| Jan 2026 | 63.5% | 19% | 10.4% | 4.6% | 2.5% |
| Feb 2026 | 62.8% | 18.8% | 10.3% | 5.6% | 2.5% |
| Mar 2026 | 63.1% | 18.9% | 10.3% | 5.6% | 2% |
| Apr 2026 | 63.7% | 19.1% | 10.4% | 4.7% | 2.1% |
| May 2026 | 64% | 19.2% | 10.5% | 3.8% | 2.5% |
| Jun 2026 | 66.1% | 16.2% | 10.8% | 4.8% | 2.1% |
| Jul 2026 | 66.1% | 16.2% | 10.8% | 4.8% | 2.1% |
| Aug 2026 | 64% | 19.2% | 10.5% | 3.8% | 2.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64% | 74K | 0% | -2.1 points | |
| 2, held 2nd | 19.2% | 22.2K | +22.7% | +3 points | |
| 3, held 3rd | 10.5% | 12.1K | 0% | -0.3 points | |
| 4, held 4th | 3.8% | 4.4K | -18.5% | -1 points | |
| 5, held 5th | 2.5% | 2.9K | +20.8% | +0.4 points |
1.
Ruffwear64%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share -2.1 points.
19.2%
Held 2nd. 22.2K estimated branded searches, +22.7% vs prior month. Share +3 points.
3.
EzyDog10.5%
Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
4.
KONG3.8%
Held 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -1 points.
5.
Rogz2.5%
Held 5th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.4 points.
Compare search popularity between KONG and its closest rivals
How has branded search demand for KONG changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for KONG worldwide fell from 8.1K to 4.4K.
- Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog collar brands worldwide decreased from 7.6% to 3.8%.
- Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog collar brands worldwide peaked at 7.6% in October 2025 and was lowest at 3.8% in May 2026.
How did search popularity change for dog collar brands worldwide in August 2026?
4 changes
In August 2026, Julius-K9 gained estimated Share of Search among dog collar brands worldwide, from 16.2% to 19.2%.
In August 2026, Ruffwear lost estimated Share of Search among dog collar brands worldwide, from 66.1% to 64%.
In August 2026, KONG lost estimated Share of Search among dog collar brands worldwide, from 4.8% to 3.8%.
Estimated monthly branded searches for Rogz worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.
Where does KONG compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| AI gateway platforms | 5th of 5 | 0.1% | Show ranking |
| API management platforms | 4th of 5 | 0.48% | Show ranking |
| Pet hair removers | 4th of 6 | 0.72% | Show ranking |
| Dog coats | 5th of 6 | 2.3% | Show ranking |
| Dog collar brands | 4th of 5 | 3.8% | Shown above |
| Dog toy brands | 5th of 5 | 6.8% | Show ranking |
| API gateways | 5th of 6 | 7.2% | Show ranking |
| Pet bed brands | 3rd of 5 | 11.7% | Show ranking |
| Dog seat covers | 2nd of 6 | 30.6% | Show ranking |
How is KONG measured?
Brandwave collects information about searches that people make online using KONG’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kong api
Who owns KONG?
KONG is owned by The KONG Company. Brandwave does not track any other brands owned by The KONG Company.
Do you work for KONG? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is KONG your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.