Go Cat vs KONG:Which is more popular?
In September 2026, KONG had more branded searches than Go Cat among cat toy brands worldwide. KONG had about 64,300 branded searches, while Go Cat had 1,600. KONG made up 62.3% of all cat toy brand searches we track, and Go Cat accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about cat toy brands, Go Cat and KONG each appeared in three of the five answers. Go Cat and KONG were each mentioned first in two of the four answers that named either.
Who do people search for more?
KONG, about 40 searches for every 1 for Go Cat
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top cat toy brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Go Cat was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. KONG was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Go Cat and KONG were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Cat Dancer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- KONG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SmartyKat3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Go Cat3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Petstages2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yeowww!2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Catit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Trixie1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hartz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cat toy brands
5 answers
Asked ChatGPT
“Which cat toy brand should I buy?”
Asked ChatGPT
“What are the best cat toy brands?”
Asked ChatGPT
“What's the best cat toy brand for active play?”
Searched Google, AI Overview
“best cat toys”
Searched Google, AI Overview
“interactive cat toys”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Go Cat or KONG more popular in search?
This chart shows how often people search Google for Go Cat and KONG by name. Each line represents a brand's share of searches for all nine cat toy brands we track, month by month, from English-language searches worldwide.
Share of searches by month for KONG, Go Cat. The figures are in the table below the chart.
View monthly share of searches table
| Month | KONG | Catit | SmartyKat | Cat Dancer | Trixie | Go Cat | Petstages | Yeowww! | Hartz |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.7% | 19.1% | 3.8% | 3.1% | 2% | 1.3% | 1.4% | 1.1% | 0.51% |
| Nov 2025 | 73.5% | 15% | 3% | 3% | 1.6% | 1.2% | 1.3% | 1.3% | 0.22% |
| Dec 2025 | 71.8% | 14.7% | 2.9% | 5.4% | 1.2% | 1.2% | 1.3% | 1.3% | 0.14% |
| Jan 2026 | 70.4% | 17.6% | 3.5% | 3.5% | 1.5% | 1.1% | 1.2% | 1% | 0.17% |
| Feb 2026 | 69.8% | 17.4% | 4.2% | 2.8% | 1.6% | 1.3% | 1.5% | 1.3% | 0.16% |
| Mar 2026 | 70.4% | 17% | 4.1% | 2.8% | 1.7% | 1.2% | 1.5% | 1.2% | 0.16% |
| Apr 2026 | 66.9% | 19.7% | 4.8% | 2.6% | 1.7% | 1.3% | 1.7% | 1.2% | 0.19% |
| May 2026 | 63.3% | 21.8% | 4.3% | 3.5% | 2.2% | 1.4% | 1.9% | 1.3% | 0.21% |
| Jun 2026 | 64.1% | 22.1% | 4.4% | 2.9% | 2% | 1.4% | 1.6% | 1.3% | 0.21% |
| Jul 2026 | 61.8% | 20.3% | 7.4% | 3.3% | 2.1% | 1.6% | 1.7% | 1.5% | 0.24% |
| Aug 2026 | 66.2% | 18.7% | 5.6% | 3% | 2.1% | 1.5% | 1.3% | 1.3% | 0.18% |
| Sep 2026 | 62.3% | 21.5% | 5.2% | 4.3% | 1.9% | 1.5% | 1.5% | 1.5% | 0.2% |
How has the Go Cat and KONG comparison changed over the last 12 months?
3 findings
- KONG was ahead of Go Cat in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Go Cat’s share of searches among cat toy brands worldwide moved from 1.3% to 1.5%, and its estimated monthly branded searches moved from 1.5K to 1.6K.
- Across the 12 months ending September 2026, KONG’s share of searches among cat toy brands worldwide moved from 67.7% to 62.3%, and its estimated monthly branded searches moved from 78.6K to 64.3K.
How did search popularity change for cat toy brands worldwide in September 2026?
1 change
In September 2026, KONG lost share of searches among cat toy brands worldwide, from 66.2% to 62.3%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Go Cat’s and KONG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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