Cat toy brands:Which brands are most popular in search?
In August 2026, Trixie was the most searched among cat toy brands worldwide, with an estimated 201K branded searches and 86.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the cat toy brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Trixie, Catit, SmartyKat. The figures are in the table below the chart.
View monthly share of search table
| Month | Trixie | Catit | SmartyKat | Petstages | Yeowww! | Hartz |
|---|---|---|---|---|---|---|
| Oct 2025 | 84.6% | 11.4% | 2.3% | 0.82% | 0.67% | 0.3% |
| Nov 2025 | 81.5% | 13.4% | 2.7% | 1.1% | 1.1% | 0.19% |
| Dec 2025 | 78.2% | 15.7% | 3.1% | 1.4% | 1.4% | 0.15% |
| Jan 2026 | 78.8% | 15.8% | 3.2% | 1.1% | 0.93% | 0.15% |
| Feb 2026 | 77.8% | 15.7% | 3.8% | 1.3% | 1.1% | 0.15% |
| Mar 2026 | 81.2% | 13.3% | 3.2% | 1.1% | 0.96% | 0.13% |
| Apr 2026 | 81.3% | 13.4% | 3.3% | 1.1% | 0.78% | 0.13% |
| May 2026 | 81.8% | 13.5% | 2.7% | 1.2% | 0.79% | 0.13% |
| Jun 2026 | 82% | 13.5% | 2.7% | 0.97% | 0.79% | 0.13% |
| Jul 2026 | 82.9% | 11.2% | 4.1% | 0.95% | 0.8% | 0.13% |
| Aug 2026 | 86.2% | 9.5% | 2.8% | 0.69% | 0.69% | 0.09% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.2% | 201K | +21.8% | +3.3 points | |
| 2, held 2nd | 9.5% | 22.2K | 0% | -1.6 points | |
| 3, held 3rd | 2.8% | 6.6K | -18.5% | -1.2 points | |
| 4, held 4th | 0.69% | 1.6K | -15.8% | -0.3 points | |
| 5, held 5th | 0.69% | 1.6K | 0% | -0.1 points | |
| 6, held 6th | 0.09% | 210 | -19.2% | 0 points |
1.
Trixie
86.2%
Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +3.3 points.
2.
Catit9.5%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -1.6 points.
2.8%
Held 3rd. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.2 points.
0.69%
Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.3 points.
5.Yeowww!
0.69%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.Hartz
0.09%
Held 6th. 210 estimated branded searches, -19.2% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among cat toy brands worldwide?
6 brands
In August 2026, Trixie was the most searched among cat toy brands worldwide, with an estimated 201K branded searches and 86.2% estimated Share of Search within this set. Catit is in 2nd place, 76.7 percentage points behind at 9.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Trixie | 84.6% → 86.2% | 86.2%Aug 2026 | 77.8%Feb 2026 | 1st |
| Catit | 11.4% → 9.5% | 15.8%Jan 2026 | 9.5%Aug 2026 | 2nd |
| SmartyKat | 2.3% → 2.8% | 4.1%Jul 2026 | 2.3%Oct 2025 | 3rd |
| Petstages | 0.82% → 0.69% | 1.4%Dec 2025 | 0.69%Aug 2026 | 4th |
| Yeowww! | 0.67% → 0.69% | 1.4%Dec 2025 | 0.67%Oct 2025 | 5th |
| Hartz | 0.3% → 0.09% | 0.3%Oct 2025 | 0.09%Aug 2026 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Trixie’s estimated Share of Search among cat toy brands worldwide increased from 84.6% to 86.2%.
- Across the 11 months ending August 2026, Catit’s estimated Share of Search among cat toy brands worldwide decreased from 11.4% to 9.5%.
- Across the 11 months ending August 2026, SmartyKat’s estimated Share of Search among cat toy brands worldwide increased from 2.3% to 2.8%.
- Across the 11 months ending August 2026, Trixie’s estimated Share of Search among cat toy brands worldwide peaked at 86.2% in August 2026 and was lowest at 77.8% in February 2026.
- Across the 11 months ending August 2026, Catit’s estimated Share of Search among cat toy brands worldwide peaked at 15.8% in January 2026 and was lowest at 9.5% in August 2026.
- Across the 11 months ending August 2026, SmartyKat’s estimated Share of Search among cat toy brands worldwide peaked at 4.1% in July 2026 and was lowest at 2.3% in October 2025.
- Across the 11 months ending August 2026, Petstages, Yeowww! and Hartz held steady: their estimated Share of Search among cat toy brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for cat toy brands worldwide in August 2026?
5 changes
In August 2026, Trixie gained estimated Share of Search among cat toy brands worldwide, from 82.9% to 86.2%.
In August 2026, Catit lost estimated Share of Search among cat toy brands worldwide, from 11.2% to 9.5%.
In August 2026, SmartyKat lost estimated Share of Search among cat toy brands worldwide, from 4.1% to 2.8%.
Estimated monthly branded searches for Yeowww! worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.
Estimated monthly branded searches for Hartz worldwide fell 64.4% over 11 measured months, from 590 to 210 in August 2026.
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