How popular isCatit in search?
In August 2026, there were an estimated 22.2K branded searches for Catit worldwide which held steady over the last 11 months. Catit holds 9.5% estimated Share of Search among cat toy brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cat toy brands compete with Catit?
Share of Search by month for Trixie, Catit, SmartyKat. The figures are in the table below the chart.
View monthly share of search table
| Month | Trixie | Catit | SmartyKat | Petstages | Yeowww! | Hartz |
|---|---|---|---|---|---|---|
| Oct 2025 | 84.6% | 11.4% | 2.3% | 0.82% | 0.67% | 0.3% |
| Nov 2025 | 81.5% | 13.4% | 2.7% | 1.1% | 1.1% | 0.19% |
| Dec 2025 | 78.2% | 15.7% | 3.1% | 1.4% | 1.4% | 0.15% |
| Jan 2026 | 78.8% | 15.8% | 3.2% | 1.1% | 0.93% | 0.15% |
| Feb 2026 | 77.8% | 15.7% | 3.8% | 1.3% | 1.1% | 0.15% |
| Mar 2026 | 81.2% | 13.3% | 3.2% | 1.1% | 0.96% | 0.13% |
| Apr 2026 | 81.3% | 13.4% | 3.3% | 1.1% | 0.78% | 0.13% |
| May 2026 | 81.8% | 13.5% | 2.7% | 1.2% | 0.79% | 0.13% |
| Jun 2026 | 82% | 13.5% | 2.7% | 0.97% | 0.79% | 0.13% |
| Jul 2026 | 82.9% | 11.2% | 4.1% | 0.95% | 0.8% | 0.13% |
| Aug 2026 | 86.2% | 9.5% | 2.8% | 0.69% | 0.69% | 0.09% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.2% | 201K | +21.8% | +3.3 points | |
| 2, held 2nd | 9.5% | 22.2K | 0% | -1.6 points | |
| 3, held 3rd | 2.8% | 6.6K | -18.5% | -1.2 points | |
| 4, held 4th | 0.69% | 1.6K | -15.8% | -0.3 points | |
| 5, held 5th | 0.69% | 1.6K | 0% | -0.1 points | |
| 6, held 6th | 0.09% | 210 | -19.2% | 0 points |
1.
Trixie
86.2%
Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +3.3 points.
2.
Catit9.5%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -1.6 points.
2.8%
Held 3rd. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.2 points.
0.69%
Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.3 points.
5.Yeowww!
0.69%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.Hartz
0.09%
Held 6th. 210 estimated branded searches, -19.2% vs prior month. Share 0 points.
Compare search popularity between Catit and its closest rivals
How has branded search demand for Catit changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Catit worldwide held steady at 22.2K.
- Across the 11 months ending August 2026, Catit’s estimated Share of Search among cat toy brands worldwide decreased from 11.4% to 9.5%.
- Across the 11 months ending August 2026, Catit’s estimated Share of Search among cat toy brands worldwide peaked at 15.8% in January 2026 and was lowest at 9.5% in August 2026.
How did search popularity change for cat toy brands worldwide in August 2026?
5 changes
In August 2026, Trixie gained estimated Share of Search among cat toy brands worldwide, from 82.9% to 86.2%.
In August 2026, Catit lost estimated Share of Search among cat toy brands worldwide, from 11.2% to 9.5%.
In August 2026, SmartyKat lost estimated Share of Search among cat toy brands worldwide, from 4.1% to 2.8%.
Estimated monthly branded searches for Yeowww! worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.
Estimated monthly branded searches for Hartz worldwide fell 64.4% over 11 measured months, from 590 to 210 in August 2026.
Where does Catit compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cat tree brands | 3rd of 5 | 0.35% | Show ranking |
| Cat toy brands | 2nd of 6 | 9.5% | Shown above |
| Cat fountains | 3rd of 6 | 11.1% | Show ranking |
How is Catit measured?
Brandwave collects information about searches that people make online using Catit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- catit
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Is Catit your brand?
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