Brandwave

Cat tree brands:Which brands are most popular in search?

In August 2026, Kmart NZ was the most searched among cat tree brands worldwide, with an estimated 6.1M branded searches and 96.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kmart NZ96.1%
  2. Trixie3.2%
  3. Catit0.35%
  4. Yaheetech0.35%
  5. PetFusion0.03%

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Share of SearchLeaderboard

Compare the cat tree brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cat tree brands worldwide, by month

Share of Search by month for Kmart NZ, Trixie. The figures are in the table below the chart.

View monthly share of search table
MonthKmart NZTrixieCatitYaheetechPetFusion
Oct 202597.2%2.1%0.29%0.35%0.02%
Nov 202597.6%1.8%0.29%0.35%0.02%
Dec 202597.8%1.4%0.29%0.43%0.03%
Jan 202697.5%1.8%0.35%0.35%0.02%
Feb 202697.5%1.8%0.35%0.35%0.03%
Mar 202697.1%2.1%0.35%0.35%0.03%
Apr 202697.1%2.1%0.35%0.35%0.03%
May 202697.1%2.1%0.35%0.43%0.03%
Jun 202696.5%2.6%0.43%0.43%0.03%
Jul 202696%3.2%0.43%0.43%0.03%
Aug 202696.1%3.2%0.35%0.35%0.03%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Kmart NZ

    96.1%

    Held 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +0.2 points.

  2. 2.Trixie

    3.2%

    Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share 0 points.

  3. 3.Catit

    0.35%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Yaheetech

    0.35%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.PetFusion

    0.03%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among cat tree brands worldwide?

In August 2026, Kmart NZ was the most searched among cat tree brands worldwide, with an estimated 6.1M branded searches and 96.1% estimated Share of Search within this set. Trixie is in 2nd place, 93 percentage points behind at 3.2% Share of Search.

Global cat tree brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Kmart NZ97.2% → 96.1%97.8%Dec 202596%Jul 20261st
Trixie2.1% → 3.2%3.2%Jul 20261.4%Dec 20252nd
Catit0.29% → 0.35%0.43%Jun 20260.29%Oct 20254th → 3rd
Yaheetech0.35%0.43%Dec 20250.35%Aug 20263rd → 4th
PetFusion0.02% → 0.03%0.03%Jul 20260.02%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Kmart NZ’s estimated Share of Search among cat tree brands worldwide decreased from 97.2% to 96.1%.
  • Across the 11 months ending August 2026, Trixie’s estimated Share of Search among cat tree brands worldwide increased from 2.1% to 3.2%.
  • Across the 11 months ending August 2026, Kmart NZ’s estimated Share of Search among cat tree brands worldwide peaked at 97.8% in December 2025 and was lowest at 96% in July 2026.
  • Across the 11 months ending August 2026, Trixie’s estimated Share of Search among cat tree brands worldwide peaked at 3.2% in July 2026 and was lowest at 1.4% in December 2025.
  • Across the 11 months ending August 2026, Catit rose from 4th to 3rd among cat tree brands worldwide.
  • Across the 11 months ending August 2026, Yaheetech fell from 3rd to 4th among cat tree brands worldwide.
  • Across the 11 months ending August 2026, PetFusion held steady: its estimated Share of Search among cat tree brands worldwide moved less than 0.5 percentage points.

How did search popularity change for cat tree brands worldwide in August 2026?

  1. Estimated monthly branded searches for Trixie worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.

  2. Estimated monthly branded searches for Kmart NZ worldwide fell 18.2% over 11 measured months, from 7.5M to 6.1M in August 2026.

  3. Estimated monthly branded searches for Yaheetech worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

How the Brand Demand Index is measured

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