Catit vs SmartyKat:Which is more popular by branded search?
In August 2026, Catit had more branded searches than SmartyKat among cat toy brands worldwide. Catit was estimated to have 22.2K branded searches compared to SmartyKat’s 6.6K, and held a 9.5% Share of Search versus SmartyKat’s 2.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Catit or SmartyKat?
Compare the cat toy brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Catit, SmartyKat. The figures are in the table below the chart.
View monthly share of search table
| Month | Trixie | Catit | SmartyKat | Petstages | Yeowww! | Hartz |
|---|---|---|---|---|---|---|
| Oct 2025 | 84.6% | 11.4% | 2.3% | 0.82% | 0.67% | 0.3% |
| Nov 2025 | 81.5% | 13.4% | 2.7% | 1.1% | 1.1% | 0.19% |
| Dec 2025 | 78.2% | 15.7% | 3.1% | 1.4% | 1.4% | 0.15% |
| Jan 2026 | 78.8% | 15.8% | 3.2% | 1.1% | 0.93% | 0.15% |
| Feb 2026 | 77.8% | 15.7% | 3.8% | 1.3% | 1.1% | 0.15% |
| Mar 2026 | 81.2% | 13.3% | 3.2% | 1.1% | 0.96% | 0.13% |
| Apr 2026 | 81.3% | 13.4% | 3.3% | 1.1% | 0.78% | 0.13% |
| May 2026 | 81.8% | 13.5% | 2.7% | 1.2% | 0.79% | 0.13% |
| Jun 2026 | 82% | 13.5% | 2.7% | 0.97% | 0.79% | 0.13% |
| Jul 2026 | 82.9% | 11.2% | 4.1% | 0.95% | 0.8% | 0.13% |
| Aug 2026 | 86.2% | 9.5% | 2.8% | 0.69% | 0.69% | 0.09% |
| Sep 2026 | — | — | — | — | — | — |
How has the Catit and SmartyKat comparison changed over the last 12 months?
3 findings
- Catit was ahead of SmartyKat in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Catit’s estimated Share of Search among cat toy brands worldwide moved from 11.4% to 9.5%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 11 months ending August 2026, SmartyKat’s estimated Share of Search among cat toy brands worldwide moved from 2.3% to 2.8%, and its estimated monthly branded searches moved from 4.4K to 6.6K.
How did search popularity change for cat toy brands worldwide in August 2026?
2 changes
In August 2026, Catit lost estimated Share of Search among cat toy brands worldwide, from 11.2% to 9.5%.
In August 2026, SmartyKat lost estimated Share of Search among cat toy brands worldwide, from 4.1% to 2.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Catit’s and SmartyKat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.