Brandwave

How popular isGo Cat?

In September 2026, people searched for Go Cat by name about 1,600 times worldwide, an 8.8% increase from the previous year. These searches made up 1.5% of all global cat toy brand searches, placing Go Cat sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about cat toy brands, Go Cat appeared in three of the five answers and was the second most recommended of the nine.

Search and AI answers in September 2026

Go Cat is the sixth most searched of 9 competitors and the second most recommended in AI answers.

  1. KONGShare of searches 62.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. CatitShare of searches 21.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  3. SmartyKatShare of searches 5.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. Cat DancerShare of searches 4.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Go CatShare of searches 1.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

+4 more

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Top cat toy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Go Cat was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Go Cat is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cat Dancer1st
  2. Go Cat2nd
  3. KONG3rd
  4. Yeowww!4th
  5. SmartyKat5th
  6. Petstages6th
  7. Catit7th
  8. Trixie8th
  9. Hartz–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cat Dancer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KONG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SmartyKat3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Go Cat3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Petstages2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yeowww!2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Catit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trixie1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hartz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cat toy brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which cat toy brands compete with Go Cat?

Go Cat against cat toy brands worldwide, by month

Share of searches by month for KONG, Catit, SmartyKat, Cat Dancer, Go Cat. The figures are in the table below the chart.

View monthly share of searches table
MonthKONGCatitSmartyKatCat DancerTrixieGo CatPetstagesYeowww!Hartz
Oct 202567.7%19.1%3.8%3.1%2%1.3%1.4%1.1%0.51%
Nov 202573.5%15%3%3%1.6%1.2%1.3%1.3%0.22%
Dec 202571.8%14.7%2.9%5.4%1.2%1.2%1.3%1.3%0.14%
Jan 202670.4%17.6%3.5%3.5%1.5%1.1%1.2%1%0.17%
Feb 202669.8%17.4%4.2%2.8%1.6%1.3%1.5%1.3%0.16%
Mar 202670.4%17%4.1%2.8%1.7%1.2%1.5%1.2%0.16%
Apr 202666.9%19.7%4.8%2.6%1.7%1.3%1.7%1.2%0.19%
May 202663.3%21.8%4.3%3.5%2.2%1.4%1.9%1.3%0.21%
Jun 202664.1%22.1%4.4%2.9%2%1.4%1.6%1.3%0.21%
Jul 202661.8%20.3%7.4%3.3%2.1%1.6%1.7%1.5%0.24%
Aug 202666.2%18.7%5.6%3%2.1%1.5%1.3%1.3%0.18%
Sep 202662.3%21.5%5.2%4.3%1.9%1.5%1.5%1.5%0.2%

  1. 1.KONG

    62.3%

    Held 1st. 64.3K estimated branded searches, -18.2% vs prior month. Share -4 points.

  2. 2.Catit

    21.5%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +2.8 points.

  3. 3.SmartyKat

    5.2%

    Held 3rd. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  4. 4.Cat Dancer

    4.3%

    Held 4th. 4.4K estimated branded searches, +22.2% vs prior month. Share +1.2 points.

  5. 5.Trixie

    1.9%

    Held 5th. 2K estimated branded searches, -21.1% vs prior month. Share -0.2 points.

  6. 6.Go Cat

    1.5%

    Held 6th. 1.6K estimated branded searches, -9.1% vs prior month. Share +0.1 points.

  7. 7.Petstages

    1.5%

    Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Yeowww!

    1.5%

    Held 8th. 1.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  9. 9.Hartz

    0.2%

    Held 9th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Go Cat and its closest rivals

Every comparison with Go Cat

8 comparisons

How has branded search demand for Go Cat changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Go Cat worldwide rose from 1.5K to 1.6K.
  • Across the 12 months ending September 2026, Go Cat rose from 7th to 6th among cat toy brands worldwide.

How did search popularity change for cat toy brands worldwide in September 2026?

6 changes

  1. In September 2026, Catit gained share of searches among cat toy brands worldwide, from 18.7% to 21.5%.

  2. In September 2026, Cat Dancer gained share of searches among cat toy brands worldwide, from 3% to 4.3%.

  3. In September 2026, KONG lost share of searches among cat toy brands worldwide, from 66.2% to 62.3%.

  4. Estimated monthly branded searches for Yeowww! worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

  5. Estimated monthly branded searches for SmartyKat worldwide rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026.

  6. Estimated monthly branded searches for Hartz worldwide fell 64.4% over 12 measured months, from 590 to 210 in September 2026.

How are Go Cat’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Go Cat’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • go cat da bird
  • go cat toys

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