How popular isSmartyKat in search?
In August 2026, there were an estimated 6.6K branded searches for SmartyKat worldwide which is up 50% over the last 11 months. SmartyKat holds 2.8% estimated Share of Search among cat toy brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow SmartyKat and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which cat toy brands compete with SmartyKat?
Share of Search by month for Trixie, Catit, SmartyKat. The figures are in the table below the chart.
View monthly share of search table
| Month | Trixie | Catit | SmartyKat | Petstages | Yeowww! | Hartz |
|---|---|---|---|---|---|---|
| Oct 2025 | 84.6% | 11.4% | 2.3% | 0.82% | 0.67% | 0.3% |
| Nov 2025 | 81.5% | 13.4% | 2.7% | 1.1% | 1.1% | 0.19% |
| Dec 2025 | 78.2% | 15.7% | 3.1% | 1.4% | 1.4% | 0.15% |
| Jan 2026 | 78.8% | 15.8% | 3.2% | 1.1% | 0.93% | 0.15% |
| Feb 2026 | 77.8% | 15.7% | 3.8% | 1.3% | 1.1% | 0.15% |
| Mar 2026 | 81.2% | 13.3% | 3.2% | 1.1% | 0.96% | 0.13% |
| Apr 2026 | 81.3% | 13.4% | 3.3% | 1.1% | 0.78% | 0.13% |
| May 2026 | 81.8% | 13.5% | 2.7% | 1.2% | 0.79% | 0.13% |
| Jun 2026 | 82% | 13.5% | 2.7% | 0.97% | 0.79% | 0.13% |
| Jul 2026 | 82.9% | 11.2% | 4.1% | 0.95% | 0.8% | 0.13% |
| Aug 2026 | 86.2% | 9.5% | 2.8% | 0.69% | 0.69% | 0.09% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.2% | 201K | +21.8% | +3.3 points | |
| 2, held 2nd | 9.5% | 22.2K | 0% | -1.6 points | |
| 3, held 3rd | 2.8% | 6.6K | -18.5% | -1.2 points | |
| 4, held 4th | 0.69% | 1.6K | -15.8% | -0.3 points | |
| 5, held 5th | 0.69% | 1.6K | 0% | -0.1 points | |
| 6, held 6th | 0.09% | 210 | -19.2% | 0 points |
1.
Trixie
86.2%
Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +3.3 points.
2.
Catit9.5%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -1.6 points.
2.8%
Held 3rd. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.2 points.
0.69%
Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.3 points.
5.Yeowww!
0.69%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.Hartz
0.09%
Held 6th. 210 estimated branded searches, -19.2% vs prior month. Share 0 points.
Compare search popularity between SmartyKat and its closest rivals
How has branded search demand for SmartyKat changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for SmartyKat worldwide rose from 4.4K to 6.6K.
- Across the 11 months ending August 2026, SmartyKat’s estimated Share of Search among cat toy brands worldwide increased from 2.3% to 2.8%.
- Across the 11 months ending August 2026, SmartyKat’s estimated Share of Search among cat toy brands worldwide peaked at 4.1% in July 2026 and was lowest at 2.3% in October 2025.
How did search popularity change for cat toy brands worldwide in August 2026?
5 changes
In August 2026, Trixie gained estimated Share of Search among cat toy brands worldwide, from 82.9% to 86.2%.
In August 2026, Catit lost estimated Share of Search among cat toy brands worldwide, from 11.2% to 9.5%.
In August 2026, SmartyKat lost estimated Share of Search among cat toy brands worldwide, from 4.1% to 2.8%.
Estimated monthly branded searches for Yeowww! worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.
Estimated monthly branded searches for Hartz worldwide fell 64.4% over 11 measured months, from 590 to 210 in August 2026.
How is SmartyKat measured?
Brandwave collects information about searches that people make online using SmartyKat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- smartykat
Do you work for SmartyKat? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is SmartyKat your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.