How popular isTrixie in search?
In August 2026, there were an estimated 201K branded searches for Trixie worldwide which is up 21.8% over the last 11 months. Trixie holds 86.2% estimated Share of Search among cat toy brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cat toy brands compete with Trixie?
Share of Search by month for Trixie, Catit, SmartyKat. The figures are in the table below the chart.
View monthly share of search table
| Month | Trixie | Catit | SmartyKat | Petstages | Yeowww! | Hartz |
|---|---|---|---|---|---|---|
| Oct 2025 | 84.6% | 11.4% | 2.3% | 0.82% | 0.67% | 0.3% |
| Nov 2025 | 81.5% | 13.4% | 2.7% | 1.1% | 1.1% | 0.19% |
| Dec 2025 | 78.2% | 15.7% | 3.1% | 1.4% | 1.4% | 0.15% |
| Jan 2026 | 78.8% | 15.8% | 3.2% | 1.1% | 0.93% | 0.15% |
| Feb 2026 | 77.8% | 15.7% | 3.8% | 1.3% | 1.1% | 0.15% |
| Mar 2026 | 81.2% | 13.3% | 3.2% | 1.1% | 0.96% | 0.13% |
| Apr 2026 | 81.3% | 13.4% | 3.3% | 1.1% | 0.78% | 0.13% |
| May 2026 | 81.8% | 13.5% | 2.7% | 1.2% | 0.79% | 0.13% |
| Jun 2026 | 82% | 13.5% | 2.7% | 0.97% | 0.79% | 0.13% |
| Jul 2026 | 82.9% | 11.2% | 4.1% | 0.95% | 0.8% | 0.13% |
| Aug 2026 | 86.2% | 9.5% | 2.8% | 0.69% | 0.69% | 0.09% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.2% | 201K | +21.8% | +3.3 points | |
| 2, held 2nd | 9.5% | 22.2K | 0% | -1.6 points | |
| 3, held 3rd | 2.8% | 6.6K | -18.5% | -1.2 points | |
| 4, held 4th | 0.69% | 1.6K | -15.8% | -0.3 points | |
| 5, held 5th | 0.69% | 1.6K | 0% | -0.1 points | |
| 6, held 6th | 0.09% | 210 | -19.2% | 0 points |
1.
Trixie
86.2%
Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +3.3 points.
2.
Catit9.5%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -1.6 points.
2.8%
Held 3rd. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.2 points.
0.69%
Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.3 points.
5.Yeowww!
0.69%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.Hartz
0.09%
Held 6th. 210 estimated branded searches, -19.2% vs prior month. Share 0 points.
Compare search popularity between Trixie and its closest rivals
How has branded search demand for Trixie changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Trixie worldwide rose from 165K to 201K.
- Across the 11 months ending August 2026, Trixie’s estimated Share of Search among cat toy brands worldwide increased from 84.6% to 86.2%.
- Across the 11 months ending August 2026, Trixie’s estimated Share of Search among cat toy brands worldwide peaked at 86.2% in August 2026 and was lowest at 77.8% in February 2026.
How did search popularity change for cat toy brands worldwide in August 2026?
5 changes
In August 2026, Trixie gained estimated Share of Search among cat toy brands worldwide, from 82.9% to 86.2%.
In August 2026, Catit lost estimated Share of Search among cat toy brands worldwide, from 11.2% to 9.5%.
In August 2026, SmartyKat lost estimated Share of Search among cat toy brands worldwide, from 4.1% to 2.8%.
Estimated monthly branded searches for Yeowww! worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.
Estimated monthly branded searches for Hartz worldwide fell 64.4% over 11 measured months, from 590 to 210 in August 2026.
Where does Trixie compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cat tree brands | 2nd of 5 | 3.2% | Show ranking |
| Cat toy brands | 1st of 6 | 86.2% | Shown above |
How is Trixie measured?
Brandwave collects information about searches that people make online using Trixie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- trixie
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Is Trixie your brand?
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