Outward Hound vs Trixie:Which is searched more?
In September 2026, Outward Hound had more branded searches than Trixie among pet toy brands worldwide. Outward Hound had about 8,100 branded searches, while Trixie had 1,980. Outward Hound made up 8.8% of all pet toy brand searches we track, and Trixie accounted for 2.2%. These are worldwide searches for English-language branded terms.
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Is Outward Hound or Trixie more popular in search?
Compare the pet toy brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Outward Hound, Trixie. The figures are in the table below the chart.
View monthly share of searches table
| Month | KONG | Chuckit | Outward Hound | West Paw | Trixie |
|---|---|---|---|---|---|
| Oct 2025 | 73% | 11.2% | 7.5% | 6.1% | 2.1% |
| Nov 2025 | 76.5% | 10.4% | 5.7% | 5.7% | 1.7% |
| Dec 2025 | 73.6% | 8.2% | 12.4% | 4.5% | 1.3% |
| Jan 2026 | 77% | 8.6% | 7% | 5.7% | 1.6% |
| Feb 2026 | 75.5% | 10.3% | 6.9% | 5.6% | 1.7% |
| Mar 2026 | 76% | 10% | 6.7% | 5.4% | 1.9% |
| Apr 2026 | 72.4% | 11.6% | 7.8% | 6.3% | 1.9% |
| May 2026 | 69.8% | 13.1% | 8.8% | 5.9% | 2.5% |
| Jun 2026 | 70% | 13.2% | 8.8% | 5.9% | 2.2% |
| Jul 2026 | 69.9% | 12.5% | 8.4% | 6.8% | 2.4% |
| Aug 2026 | 72.8% | 11.2% | 7.5% | 6.1% | 2.3% |
| Sep 2026 | 70% | 13.2% | 8.8% | 5.9% | 2.2% |
How has the Outward Hound and Trixie comparison changed over the last 12 months?
3 findings
- Outward Hound was ahead of Trixie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Outward Hound’s share of searches among pet toy brands worldwide moved from 7.5% to 8.8%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, Trixie’s share of searches among pet toy brands worldwide moved from 2.1% to 2.2%, and its estimated monthly branded searches moved from 2.3K to 2K.
How did search popularity change for pet toy brands worldwide in September 2026?
2 changes
In September 2026, Outward Hound gained share of searches among pet toy brands worldwide, from 7.5% to 8.8%.
Estimated monthly branded searches for Trixie worldwide fell 13.5% over 12 measured months, from 2.3K to 2K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Outward Hound’s and Trixie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Outward Hound
1 branded search term
- outward hound
Trixie
4 branded search terms
- trixie cat
- trixie cat tree
- trixie pet
- trixie toy
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