Brandwave

How popular isTrixie?

In October 2026, people searched for Trixie by name about 2,580 times worldwide, a 15.1% decrease from the previous year. These searches made up 0.23% of all global dog toy brand searches, placing Trixie seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about dog toy brands, Trixie did not appear in any of the answers.

Search and AI answers in October 2026

Trixie is the seventh most searched of 7 competitors and not named in the AI answers we collected.

  1. KONGShare of searches 55.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Tuffy'sShare of searches 23.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. ChuckitShare of searches 8.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. Outward HoundShare of searches 4.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. TrixieShare of searches 0.23%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top dog toy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Trixie did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KONG1st
  2. West Paw2nd
  3. Chuckit3rd
  4. Outward Hound4th
  5. Tuffy's–
  6. ZippyPaws–
  7. Trixie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KONG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • West Paw4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Outward Hound3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chuckit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tuffy's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZippyPaws0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trixie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dog toy brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

How often do people search for Trixie compared with other dog toy brands worldwide?

Trixie against dog toy brands worldwide, by month

Share of searches by month for KONG, Tuffy's, Chuckit, Outward Hound, West Paw, ZippyPaws, Trixie. The figures are in the table below the chart.

View monthly share of searches table
MonthKONGTuffy'sChuckitOutward HoundWest PawZippyPawsTrixie
Nov 202562%15.5%8.4%4.6%4.6%4.6%0.27%
Dec 202559.9%15%6.7%10.1%3.7%4.5%0.22%
Jan 202660.7%18.5%6.8%5.5%4.5%3.7%0.27%
Feb 202659.8%18.3%8.1%5.5%4.4%3.6%0.26%
Mar 202658.4%21%7.7%5.1%4.2%3.4%0.25%
Apr 202655.8%20.1%9%6%4.9%4%0.19%
May 202652.4%22.1%9.9%6.6%4.4%4.4%0.32%
Jun 202650.4%25.9%9.5%6.3%4.2%3.4%0.2%
Jul 202650.7%24.8%9.1%6.1%5%4.1%0.24%
Aug 202654.1%22.8%8.3%5.6%4.5%4.5%0.22%
Sep 202650%25.7%9.4%6.3%4.2%4.2%0.25%
Oct 202655.5%23.4%8.6%4.7%3.8%3.8%0.23%

  1. 1.KONG

    55.5%

    Held 1st. 78.6K estimated branded searches, +22.2% vs prior month. Share +5.6 points.

  2. 2.Tuffy's

    23.4%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -2.3 points.

  3. 3.Chuckit

    8.6%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Outward Hound

    4.7%

    Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.6 points.

  5. 5.West Paw

    3.8%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.ZippyPaws

    3.8%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

  7. 7.Trixie

    0.23%

    Held 7th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Trixie and its closest rivals

Every comparison with Trixie

16 comparisons

How has branded search demand for Trixie changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Trixie worldwide fell from 3K to 2.6K.
  • Across the 12 months ending October 2026, Trixie’s share of searches among dog toy brands worldwide held steady, from 0.27% to 0.23%.

How did search popularity change for dog toy brands worldwide in October 2026?

6 changes

  1. In October 2026, KONG gained share of searches among dog toy brands worldwide, from 50% to 55.5%.

  2. In October 2026, Tuffy's lost share of searches among dog toy brands worldwide, from 25.7% to 23.4%.

  3. In October 2026, Outward Hound lost share of searches among dog toy brands worldwide, from 6.3% to 4.7%.

  4. In October 2026, Chuckit lost share of searches among dog toy brands worldwide, from 9.4% to 8.6%.

  5. West Paw’s share of searches among dog toy brands worldwide has lost ground for 3 months in a row, from 5% to 3.8% in October 2026.

  6. Estimated monthly branded searches for Trixie worldwide fell 33.3% over 12 measured months, from 480 to 320 in October 2026.

How are Trixie’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Trixie’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • trixie cat
  • trixie cat toy
  • trixie cat tree
  • trixie dog toy
  • trixie pet
  • trixie toy

Do you work for Trixie? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Trixie compete?

Trixie is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Dog toy brands7th of 70.23%Shown above
Cat tree brands4th of 52.8%Show ranking
Cat toy brands8th of 90.93%Show ranking
Creator with pink hair and a pink jacket

Is Trixie your brand?

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