How popular isWest Paw?
In September 2026, people searched for West Paw by name about 5,400 times worldwide, an 18.2% decrease from the previous year. These searches made up 4.2% of all global dog toy brand searches, placing West Paw fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about dog toy brands, West Paw appeared in four of the five answers and was the second most recommended of the six.
West Paw is the fifth most searched of 6 competitors and the second most recommended in AI answers.
KONGShare of searches 50.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st- Tuffy'sShare of searches 25.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
- ChuckitShare of searches 9.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Outward HoundShare of searches 6.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
West PawShare of searches 4.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top dog toy brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, West Paw was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. West Paw is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- West Paw4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- KONG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Outward Hound3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Chuckit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tuffy's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ZippyPaws0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog toy brands
5 answers
Asked ChatGPT
“Which dog toy brand should I buy?”
Asked ChatGPT
“What are the best dog toy brands?”
Asked ChatGPT
“What's the best dog toy brand for tough chewers?”
Searched Google, AI Overview
“indestructible dog toys”
Searched Google, AI Overview
“interactive dog toys”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which dog toy brands compete with West Paw?
Share of searches by month for KONG, Tuffy's, Chuckit, Outward Hound, West Paw, ZippyPaws. The figures are in the table below the chart.
View monthly share of searches table
| Month | KONG | Tuffy's | Chuckit | Outward Hound | West Paw | ZippyPaws |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.5% | 19.5% | 8.7% | 5.8% | 4.7% | 4.7% |
| Nov 2025 | 62.1% | 15.5% | 8.5% | 4.6% | 4.6% | 4.6% |
| Dec 2025 | 60% | 15% | 6.7% | 10.1% | 3.7% | 4.5% |
| Jan 2026 | 60.9% | 18.6% | 6.8% | 5.5% | 4.5% | 3.7% |
| Feb 2026 | 60% | 18.3% | 8.2% | 5.5% | 4.5% | 3.6% |
| Mar 2026 | 58.5% | 21% | 7.7% | 5.1% | 4.2% | 3.4% |
| Apr 2026 | 55.9% | 20.1% | 9% | 6% | 4.9% | 4% |
| May 2026 | 52.5% | 22.1% | 9.9% | 6.6% | 4.4% | 4.4% |
| Jun 2026 | 50.5% | 26% | 9.5% | 6.4% | 4.2% | 3.5% |
| Jul 2026 | 50.9% | 24.9% | 9.1% | 6.1% | 5% | 4.1% |
| Aug 2026 | 54.2% | 22.8% | 8.3% | 5.6% | 4.5% | 4.5% |
| Sep 2026 | 50.1% | 25.8% | 9.4% | 6.3% | 4.2% | 4.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.1% | 64.3K | -18.2% | -4.1 points | |
| 2, held 2nd | 25.8% | 33.1K | 0% | +3 points | |
| 3, held 3rd | 9.4% | 12.1K | 0% | +1.1 points | |
| 4, held 4th | 6.3% | 8.1K | 0% | +0.7 points | |
| 5, held 5th | 4.2% | 5.4K | -18.2% | -0.3 points | |
| 6, held 6th | 4.2% | 5.4K | -18.2% | -0.3 points |
1.
KONG50.1%
Held 1st. 64.3K estimated branded searches, -18.2% vs prior month. Share -4.1 points.
2.Tuffy's
25.8%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +3 points.
3.Chuckit
9.4%
Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +1.1 points.
6.3%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +0.7 points.
5.
West Paw4.2%
Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
4.2%
Held 6th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
Compare popularity between West Paw and its closest rivals
Every comparison with West Paw
6 comparisons
How has branded search demand for West Paw changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for West Paw worldwide fell from 6.6K to 5.4K.
- Across the 12 months ending September 2026, West Paw’s share of searches among dog toy brands worldwide decreased from 4.7% to 4.2%.
- Across the 12 months ending September 2026, West Paw’s share of searches among dog toy brands worldwide peaked at 5% in July 2026 and was lowest at 3.7% in December 2025.
How did search popularity change for dog toy brands worldwide in September 2026?
6 changes
In September 2026, Tuffy's gained share of searches among dog toy brands worldwide, from 22.8% to 25.8%.
In September 2026, Chuckit gained share of searches among dog toy brands worldwide, from 8.3% to 9.4%.
In September 2026, Outward Hound gained share of searches among dog toy brands worldwide, from 5.6% to 6.3%.
In September 2026, KONG lost share of searches among dog toy brands worldwide, from 54.2% to 50.1%.
Estimated monthly branded searches for West Paw worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
Estimated monthly branded searches for ZippyPaws worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
How are West Paw’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using West Paw’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- west paw
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Where does West Paw compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Dog toy brands | 5th of 6 | 4.2% | Shown above |
| Pet toy brands | 4th of 5 | 5.9% | Show ranking |
Is West Paw your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.