Tuffy's vs West Paw:Which is searched more?
In September 2026, Tuffy's had more branded searches than West Paw among dog toy brands worldwide. Tuffy's had about 33,100 branded searches, while West Paw had 5,400. Tuffy's made up 25.8% of all dog toy brand searches we track, and West Paw accounted for 4.2%. These are worldwide searches for English-language branded terms.
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Is Tuffy's or West Paw more popular in search?
Compare the dog toy brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Tuffy's, West Paw. The figures are in the table below the chart.
View monthly share of searches table
| Month | KONG | Tuffy's | Chuckit | Outward Hound | West Paw | ZippyPaws |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.5% | 19.5% | 8.7% | 5.8% | 4.7% | 4.7% |
| Nov 2025 | 62.1% | 15.5% | 8.5% | 4.6% | 4.6% | 4.6% |
| Dec 2025 | 60% | 15% | 6.7% | 10.1% | 3.7% | 4.5% |
| Jan 2026 | 60.9% | 18.6% | 6.8% | 5.5% | 4.5% | 3.7% |
| Feb 2026 | 60% | 18.3% | 8.2% | 5.5% | 4.5% | 3.6% |
| Mar 2026 | 58.5% | 21% | 7.7% | 5.1% | 4.2% | 3.4% |
| Apr 2026 | 55.9% | 20.1% | 9% | 6% | 4.9% | 4% |
| May 2026 | 52.5% | 22.1% | 9.9% | 6.6% | 4.4% | 4.4% |
| Jun 2026 | 50.5% | 26% | 9.5% | 6.4% | 4.2% | 3.5% |
| Jul 2026 | 50.9% | 24.9% | 9.1% | 6.1% | 5% | 4.1% |
| Aug 2026 | 54.2% | 22.8% | 8.3% | 5.6% | 4.5% | 4.5% |
| Sep 2026 | 50.1% | 25.8% | 9.4% | 6.3% | 4.2% | 4.2% |
How has the Tuffy's and West Paw comparison changed over the last 12 months?
3 findings
- Tuffy's was ahead of West Paw in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tuffy's’ share of searches among dog toy brands worldwide moved from 19.5% to 25.8%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
- Across the 12 months ending September 2026, West Paw’s share of searches among dog toy brands worldwide moved from 4.7% to 4.2%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for dog toy brands worldwide in September 2026?
2 changes
In September 2026, Tuffy's gained share of searches among dog toy brands worldwide, from 22.8% to 25.8%.
Estimated monthly branded searches for West Paw worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Tuffy's’ and West Paw’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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