Brandwave

How popular isTuffy's in search?

In August 2026, there were an estimated 33.1K branded searches for Tuffy's worldwide which is up 22.1% over the last 11 months. Tuffy's holds 51.5% estimated Share of Search among dog toy brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Tuffy's51.5%
  2. Chuckit18.8%
  3. Outward Hound12.6%
  4. ZippyPaws10.3%
  5. KONG6.8%
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Which dog toy brands compete with Tuffy's?

Tuffy's against dog toy brands worldwide, by month

Share of Search by month for Tuffy's, Chuckit, Outward Hound, ZippyPaws, KONG. The figures are in the table below the chart.

View monthly share of search table
MonthTuffy'sChuckitOutward HoundZippyPawsKONG
Oct 202543.7%19.5%13.1%10.6%13.1%
Nov 202542.7%23.3%12.8%12.8%8.5%
Dec 202538.8%17.3%26%11.6%6.3%
Jan 202649.3%18%14.8%9.8%8%
Feb 202646.6%20.8%13.9%9.3%9.3%
Mar 202650.7%18.5%12.4%8.3%10.1%
Apr 202646.6%20.8%13.9%9.3%9.3%
May 202647.5%21.2%14.2%9.5%7.7%
Jun 202652.5%19.2%12.8%7%8.6%
Jul 202651.6%18.9%12.6%8.4%8.4%
Aug 202651.5%18.8%12.6%10.3%6.8%
Sep 2026—————

  1. 1.Tuffy's

    51.5%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Chuckit

    18.8%

    Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Outward Hound

    12.6%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.ZippyPaws

    10.3%

    Moved from 5th to 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.8 points.

  5. 5.KONG

    6.8%

    Moved from 4th to 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share -1.6 points.

Compare search popularity between Tuffy's and its closest rivals

How has branded search demand for Tuffy's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tuffy's worldwide rose from 27.1K to 33.1K.
  • Across the 11 months ending August 2026, Tuffy's’ estimated Share of Search among dog toy brands worldwide increased from 43.7% to 51.5%.
  • Across the 11 months ending August 2026, Tuffy's’ estimated Share of Search among dog toy brands worldwide peaked at 52.5% in June 2026 and was lowest at 38.8% in December 2025.

How did search popularity change for dog toy brands worldwide in August 2026?

  1. In August 2026, ZippyPaws overtook KONG to rank 4th among dog toy brands worldwide, at 10.3%.

  2. In August 2026, KONG lost estimated Share of Search among dog toy brands worldwide, from 8.4% to 6.8%.

  3. Chuckit’s estimated Share of Search among dog toy brands worldwide has lost ground for 3 months in a row, from 21.2% to 18.8% in August 2026.

  4. Outward Hound’s estimated Share of Search among dog toy brands worldwide has lost ground for 3 months in a row, from 14.2% to 12.6% in August 2026.

  5. Estimated monthly branded searches for Tuffy's worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.

How is Tuffy's measured?

Brandwave collects information about searches that people make online using Tuffy's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tuffys

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How the Brand Demand Index is measured

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