KONG vs Tuffy's:Which is more popular by branded search?
In August 2026, Tuffy's had more branded searches than KONG among dog toy brands worldwide. Tuffy's was estimated to have 33.1K branded searches compared to KONG’s 4.4K, and held a 51.5% Share of Search versus KONG’s 6.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KONG or Tuffy's?
Compare the dog toy brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tuffy's, KONG. The figures are in the table below the chart.
View monthly share of search table
| Month | Tuffy's | Chuckit | Outward Hound | ZippyPaws | KONG |
|---|---|---|---|---|---|
| Oct 2025 | 43.7% | 19.5% | 13.1% | 10.6% | 13.1% |
| Nov 2025 | 42.7% | 23.3% | 12.8% | 12.8% | 8.5% |
| Dec 2025 | 38.8% | 17.3% | 26% | 11.6% | 6.3% |
| Jan 2026 | 49.3% | 18% | 14.8% | 9.8% | 8% |
| Feb 2026 | 46.6% | 20.8% | 13.9% | 9.3% | 9.3% |
| Mar 2026 | 50.7% | 18.5% | 12.4% | 8.3% | 10.1% |
| Apr 2026 | 46.6% | 20.8% | 13.9% | 9.3% | 9.3% |
| May 2026 | 47.5% | 21.2% | 14.2% | 9.5% | 7.7% |
| Jun 2026 | 52.5% | 19.2% | 12.8% | 7% | 8.6% |
| Jul 2026 | 51.6% | 18.9% | 12.6% | 8.4% | 8.4% |
| Aug 2026 | 51.5% | 18.8% | 12.6% | 10.3% | 6.8% |
| Sep 2026 | — | — | — | — | — |
How has the KONG and Tuffy's comparison changed over the last 12 months?
3 findings
- Tuffy's was ahead of KONG in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog toy brands worldwide moved from 13.1% to 6.8%, and its estimated monthly branded searches moved from 8.1K to 4.4K.
- Across the 11 months ending August 2026, Tuffy's’ estimated Share of Search among dog toy brands worldwide moved from 43.7% to 51.5%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
How did search popularity change for dog toy brands worldwide in August 2026?
3 changes
In August 2026, ZippyPaws overtook KONG to rank 4th among dog toy brands worldwide, at 10.3%.
In August 2026, KONG lost estimated Share of Search among dog toy brands worldwide, from 8.4% to 6.8%.
Estimated monthly branded searches for Tuffy's worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using KONG’s and Tuffy's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.