Brandwave

How popular isKONG in search?

In August 2026, there were an estimated 4.4K branded searches for KONG worldwide which is down 45.7% over the last 11 months. KONG holds 0.1% estimated Share of Search among AI gateway platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cloudflare96.2%
  2. LiteLLM3%
  3. Portkey0.5%
  4. Helicone0.12%
  5. KONG0.1%
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Where does KONG compete?

KONG is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
AI gateway platforms5th of 50.1%Shown below
API management platforms4th of 50.48%Show ranking
Pet hair removers4th of 60.72%Show ranking
Dog coats5th of 62.3%Show ranking
Dog collar brands4th of 53.8%Show ranking
Dog toy brands5th of 56.8%Show ranking
API gateways5th of 67.2%Show ranking
Pet bed brands3rd of 511.7%Show ranking
Dog seat covers2nd of 630.6%Show ranking

Which AI gateway platforms compete with KONG?

KONG against AI gateway platforms worldwide, by month

Share of Search by month for Cloudflare, LiteLLM, KONG. The figures are in the table below the chart.

View monthly share of search table
MonthCloudflareLiteLLMPortkeyHeliconeKONG
Oct 202596.7%2.1%0.62%0.23%0.34%
Nov 202599.1%0.64%0.16%0.06%0.06%
Dec 202597.9%1.4%0.35%0.16%0.13%
Jan 202696.4%2.5%0.62%0.28%0.18%
Feb 202695.9%3.1%0.61%0.27%0.18%
Mar 202689.4%9.4%0.69%0.31%0.21%
Apr 202694.4%4.5%0.73%0.27%0.15%
May 202695.1%3.6%0.89%0.22%0.12%
Jun 202695.3%3.6%0.73%0.18%0.15%
Jul 202695.4%3.7%0.6%0.15%0.15%
Aug 202696.2%3%0.5%0.12%0.1%
Sep 2026—————

  1. 1.Cloudflare

    96.2%

    Held 1st. 4.3M estimated branded searches, +21% vs prior month. Share +0.8 points.

  2. 2.LiteLLM

    3%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Portkey

    0.5%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Helicone

    0.12%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.KONG

    0.1%

    Held 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share 0 points.

Compare search popularity between KONG and its closest rivals

How has branded search demand for KONG changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for KONG worldwide fell from 8.1K to 4.4K.
  • Across the 11 months ending August 2026, KONG fell from 4th to 5th among AI gateway platforms worldwide.

How did search popularity change for AI gateway platforms worldwide in August 2026?

  1. In August 2026, Cloudflare gained estimated Share of Search among AI gateway platforms worldwide, from 95.4% to 96.2%.

  2. In August 2026, LiteLLM lost estimated Share of Search among AI gateway platforms worldwide, from 3.7% to 3%.

  3. Estimated monthly branded searches for Portkey worldwide rose 50% over 11 measured months, from 14.8K to 22.2K in August 2026.

  4. Estimated monthly branded searches for KONG worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026.

How is KONG measured?

Brandwave collects information about searches that people make online using KONG’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kong api

How the Brand Demand Index is measured

Who owns KONG?

KONG is owned by The KONG Company. Brandwave does not track any other brands owned by The KONG Company.

Do you work for KONG? To request corrections or removal please contact us via our support page and we will be happy to assist.

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