KONG vs Paws for Life:Which is searched more?
In August 2026, KONG had more branded searches than Paws for Life among pet bed brands worldwide. KONG was estimated to have 78.6K branded searches compared to Paws for Life’s 6.6K, and held a 70.4% Share of Search versus Paws for Life’s 5.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KONG or Paws for Life?
Compare the pet bed brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KONG, Paws for Life. The figures are in the table below the chart.
View monthly share of search table
| Month | KONG | Paws for Life |
|---|---|---|
| Oct 2025 | 70.2% | 5.9% |
| Nov 2025 | 73.5% | 4.5% |
| Dec 2025 | 77.4% | 3.9% |
| Jan 2026 | 75.9% | 4.6% |
| Feb 2026 | 76.5% | 4.7% |
| Mar 2026 | 75.4% | 5.4% |
| Apr 2026 | 72.1% | 6.3% |
| May 2026 | 68.2% | 7% |
| Jun 2026 | 68.3% | 7% |
| Jul 2026 | 69.4% | 6.8% |
| Aug 2026 | 70.4% | 5.9% |
| Sep 2026 | — | — |
How has the KONG and Paws for Life comparison changed over the last 12 months?
3 findings
- KONG was ahead of Paws for Life in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KONG’s estimated Share of Search among pet bed brands worldwide moved from 70.2% to 70.4%, and its estimated monthly branded searches held steady at 78.6K.
- Across the 11 months ending August 2026, Paws for Life’s estimated Share of Search among pet bed brands worldwide held steady at 5.9%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for pet bed brands worldwide in August 2026?
2 changes
In August 2026, KONG gained estimated Share of Search among pet bed brands worldwide, from 69.4% to 70.4%.
In August 2026, Paws for Life lost estimated Share of Search among pet bed brands worldwide, from 6.8% to 5.9%.
How each brand is measured
Brandwave collects information about searches that people make online using KONG’s and Paws for Life’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KONG
2 branded search terms
- kong dog toy
- kong toys
Paws for Life
1 branded search term
- paws for life
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.