Barkers vs KONG:Which is more popular by branded search?
In August 2026, Barkers had more branded searches than KONG among dog coats worldwide. Barkers was estimated to have 90.5K branded searches compared to KONG’s 78.6K, and held a 34.5% Share of Search versus KONG’s 29.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Barkers or KONG?
Compare the dog coats people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Barkers, KONG. The figures are in the table below the chart.
View monthly share of search table
| Month | Barkers | KONG | Ruffwear | Hurtta | Kurgo | WeatherBeeta |
|---|---|---|---|---|---|---|
| Oct 2025 | 26.2% | 34.1% | 26.2% | 9.6% | 2.9% | 1% |
| Nov 2025 | 27.2% | 32.7% | 27.2% | 10% | 2% | 0.87% |
| Dec 2025 | 27.7% | 40.4% | 22.6% | 6.8% | 2% | 0.49% |
| Jan 2026 | 29.3% | 35.2% | 24% | 8.8% | 2.1% | 0.52% |
| Feb 2026 | 30.2% | 36.3% | 24.7% | 6% | 2.2% | 0.53% |
| Mar 2026 | 32.7% | 33.3% | 26.8% | 4.4% | 2.4% | 0.47% |
| Apr 2026 | 30.7% | 31.3% | 30.7% | 4.1% | 2.7% | 0.42% |
| May 2026 | 36.7% | 26.1% | 30% | 4% | 2.7% | 0.41% |
| Jun 2026 | 32.2% | 28% | 32.2% | 4.3% | 2.9% | 0.38% |
| Jul 2026 | 30.7% | 28% | 30.7% | 7.5% | 2.7% | 0.3% |
| Aug 2026 | 34.5% | 29.9% | 28.2% | 4.6% | 2.5% | 0.34% |
| Sep 2026 | — | — | — | — | — | — |
How has the Barkers and KONG comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Barkers took it in May 2026.
- Across the 11 months ending August 2026, Barkers’ estimated Share of Search among dog coats worldwide moved from 26.2% to 34.5%, and its estimated monthly branded searches moved from 60.5K to 90.5K.
- Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog coats worldwide moved from 34.1% to 29.9%, and its estimated monthly branded searches held steady at 78.6K.
How each brand is measured
Brandwave collects information about searches that people make online using Barkers’ and KONG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.